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U.S. Recruiting Firm Expands to Canada with First Regional Developer Office


Patrice & Associates is pleased to announce it has signed its first international franchise agreement with Regional Developers Ross and Karen Horton in Canada. The Hortons have signed on to develop the recruiting franchise in Eastern Canada, focusing on Ontario, Prince Edward Island, New Brunswick, Nova Scotia and Newfoundland. The husband and wife team will operate their Patrice & Associates franchise out of the Niagara Region while also developing the brand and supporting other Canadian franchisees.

The franchise focuses on staffing management positions in restaurants, hotels and casinos and is widely considered the gold standard in restaurant recruiting. Unlike other staffing franchise competitors, every Patrice & Associates franchisee starts his or her entrepreneurial journey with an immediate cash flow. Because the brand is nearly three decades old and has built an impressive list of national clients in the restaurant and hotel industries, many of whom have Canadian locations, franchisees have clients to work from day one. Patrice & Associates also has specialty niches in retail and franchise sector placement.

“Patrice & Associates is a well proven concept in the U.S. and we immediately saw the potential it has in Canada,” said Ross Horton. “Both the recruiting and hospitality industries have been growing for decades in Canada, and combining them allows us and other like-minded entrepreneurs an opportunity to take charge of our family’s future. There is enough business for 40-50 Patrice & Associates offices in Eastern Canada, and we expect to open the first 30 of those over the next 10 years.”

Prior to becoming Patrice & Associates’ first Canadian Regional Developers, Karen and Ross had illustrious careers in hospitality facility management and fundraising & event management, respectively. Most recently, Ross spent a decade at the University of British Columbia where he worked with the Student Society. In this role, he oversaw the build out and development of a new student union and helped run 10-12 student food and beverage businesses. Prior to UBC, Ross spent many years working in the exhibition business, managing home shows across North America for Daily Mail Group. Karen most recently served as the director of fundraising and event management for a hospital in Vancouver, B.C.

“Becoming an international company while bringing on dedicated, hardworking Regional Developers like the Hortons marks a significant milestone for Patrice & Associates,” said Patrice Rice, founder and CEO. “With this relationship, thousands of hospitality businesses throughout Eastern Canada will be exponentially more successful at finding great talent. I’m confident that entrepreneurs across the nation will be in great hands with the Hortons.”

About Patrice & Associates

As the premier hospitality talent acquisition firm in the United States since 1989, Patrice & Associates helps thousands of managerial candidates every year find rewarding jobs in the restaurant and hospitality industry. The company, founded by Patrice Rice, has exclusive recruiting partnerships with some the nation’s largest restaurant chains and hotels to ensure those hospitality venues recruit the top managers in their industry. Currently, there are 100 franchise units across the country. Patrice & Associates is currently on track to open 350 franchise offices by 2022. For more information on Patrice & Associates, visit www.patriceandassociates.com.

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