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Uber Offers London Drivers Discounted Nissans After Hiking Fares

Nate Lanxon

(Bloomberg) -- A year ago, Uber Technologies Inc. hiked the price of rides in London and placed the surcharges into a fund that would help drivers switch to electric vehicles. On Friday, Uber said drivers would be able to start tapping into that fund in the form of discounts on electric cars made by Nissan Motor Co.

The two companies agreed to offer 2,000 Nissan Leaf electric cars to Uber drivers in London as part of the program. The average Uber driver in London would save about 4,500 pounds ($5,900) off the cost of a Leaf through a combination of a manufacturer discount and a rebate from the electric vehicle fund, Uber said. The company declined to provide more details on the offer price.

Automakers are hoping environmentally conscious businesses and customers will drive demand for electric cars. The need to boost sales is especially acute for those with operations in the U.K., which includes Japan’s Nissan, amid the uncertainties of Britain’s planned exit from the European Union.

Read more: U.K. to Ensure No Brexit Cliff-Edge for Carmakers, Minister Says

The auto industry suffered a series of setbacks last year as U.K. production slumped and manufacturers idled plants to cope with three Brexit deadlines that came and went. Jaguar Land Rover Automotive Plc said it’s cutting thousands of jobs, Honda Motor Co. is closing its only British factory in 2021, and Nissan scrapped plans to build the X-Trail sports utility vehicle in Sunderland. The Japanese automaker will instead use that facility to make the 2,000 Leafs for Uber.

Uber increased the cost of taking a ride in London by 15 pence per mile in January 2019 in order to raise a target of 200 million pounds for the electric vehicle fund. Uber said it raised 80 million pounds in the first year. Drivers must accrue at least 1,000 pounds in contributions to the fund before receiving credits.

The company’s future in the city is uncertain after regulators revoked its license to operate there in November. Although Uber can continue to facilitate rides while it appeals the decision, regulators have expressed reservations about the company’s ability to guarantee the safety of passengers. This week, London’s main transportation regulator released a scathing report detailing its concerns about the service.

To contact the reporter on this story: Nate Lanxon in London at nlanxon@bloomberg.net

To contact the editors responsible for this story: Giles Turner at gturner35@bloomberg.net, Mark Milian, Anne VanderMey

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