IRVINE, CA--(Marketwired - Oct 4, 2013) - Ubiquity Broadcasting Corporation (
GiftSender™ is an iOS and Android app that lets people purchase, send, redeem, or swap a gift card or money on a mobile device. Version 1.0 is available today in both the App Store and on Google Play, with the full-featured version launching on November 1st in time for holiday giving.
Gift cards and mobile payments are a fast growing market segment. In 2012 over $100 billion was spent on gift cards in the US. Mobile gift cards offer significant benefits over the old plastic cards. They can be saved in a "wallet" on the owner's mobile device, they can display real time balance information, and they can be bought and sent without having to travel to a physical location like a grocery store to make the purchase.
"The acquisition of GiftSender™ not only helps us to productize an important part of our patent portfolio, but it also accelerates our goal to become a leader in the $110 billion gift card marketplace. Our marketing expertise will allow us to take GiftSender™ to the next level. In addition, the expertise of the Think Mobile team will allow us to futher develop more of our intellectual property," said Chris Carmichael, Chairman and CEO of Ubiquity.
In addition to the more than 100 retailer and restaurant gift cards, including American Eagle, Bath & Body Works, Brookstone, Fandango, Foot Locker, Old Navy, Papa Johns, Timberland, Barnes & Noble, Travelocity, Zappos and Babies R Us, GiftSender™ will be introducing a number of innovative new features in version 2.0 that differentiate its gift cards from most other mobile gift card apps including GiftSender™ Bucks and "Regifting."
GiftSender™ Bucks are the same as cash and can be redeemed by converting them into gift cards at any time. GiftSender™ Bucks are a powerful option when the sender wants to give the recipient the flexibility to pick their own gift. In addition, the recipient of GiftSender™ Bucks has the ability to redeem them for exactly the amount of a transaction -- if the user wants to make a purchase of $23.67 they no longer need to purchase a $25 gift card, as they do in other mobile gift card apps, and then get stuck with a $1.33 balance that they will never use. This solves one of the major pain points of gift card usage, not only for the recipients, but also for the issuers who have to carry any unredeemed amount as a liability on their balance sheets. GiftSender™ also lets users "regift" a gift card that they receive by forwarding it, as new, to someone else. There are several additional features that will be launching with the new version.
Carlos Orellana, Founder and CEO of Think Mobile, said that, "This acquisition reflects GiftSender's continued maturation and growth as a business, and allows us to create real value for our customers. The resources of Ubiquity will allow us to more efficiently enhance our product, and introduce new features much faster. In addition the Ubiquity patent portfolio around mobile gift cards, mobile payments, and mobile coupons will help strengthen our position in the market. With the coming release of GifSender™ 2.0 our new feature set will allow us to deliver tremendous new value to our consumers, and greater marketing opportunities for our business partners."
For more information about GiftSender™, visit giftsender.com. For more information on the transaction, please see the Company's latest 8-K SEC filing.
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About Ubiquity Broadcasting Corporation
Based in Irvine, California, Ubiquity Broadcasting Corporation is an emerging broadcasting & media technologies company, that owns a portfolio of intellectual property relating to Internet, Social Media and Cloud-Based applications, where it also owns and operates an in-house, state-of-the-art production facility.
For more information go to www.ubiquitycorp.com.