Whole Foods boasts just 456 stores and $15.7 billion in revenue (of which $2.6 billion is from its private label brand) and represents a "small footprint" within the entire food industry, UBS's Stephen Powers commented in a research report. Yet despite Whole Foods' small market share, a tie-up with Amazon has "far-reaching implications" as it comes at a time of heightened competition in the sector.
Amazon's acquisition of Whole Foods could also speed up the industry shift of grocery stores' online presence, the analyst added. In addition, the deal could make organic more offerings "more mainstream," especially if Amazon chooses to use Whole Foods' private brand to bolster its own private label aspirations.
Hain Celestial Most Exposed
Although most of the companies Powers covers have less than 3 percent revenue exposure to Whole Foods and Amazon, the primary exception is Hain Celestial Group Inc (NASDAQ: HAIN). Specifically, Hain's distributor, United Natural Foods, Inc. (NASDAQ: UNFI), accounts for 12 percent of all Hain sales and United Natural has a supply agreement with Whole Foods.
Nevertheless, the entire consumer packaged goods group will likely see pressure from Amazon's "sales-velocity-driven merchandising focus" and willingness to push private labels, the analyst warned (check out Powers' track record). This could "displace less productive" brands, especially when factoring in Aldi/Lidl's push inside the American market and any future response from Wal-Mart Stores Inc (NYSE: WMT) and Kroger Co (NYSE: KR) to bolster its competitive offerings.
Investors should consider owning multi-national food stocks with multiple brands, including:
- The Coca-Cola Co (NYSE: KO).
- PepsiCo, Inc. (NYSE: PEP).
- Procter & Gamble Co (NYSE: PG).
- Mondelez International Inc (NASDAQ: MDLZ).
- Kraft Heinz Co (NASDAQ: KHC).
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