Brand ushers in new marketing campaign with a fresh cast including actor McCaul Lombardi
SANTA BARBARA, Calif., Jan. 24, 2019 /PRNewswire/ -- UGG® (a division of Deckers Brands, NYSE: DECK) unveils their fifth UGG® Collective global campaign for Spring/Summer 2019, featuring a cast of real Californians, including actor McCaul Lombardi. The iconic lifestyle brand continues to celebrate its uniqueness and elevated position by featuring personalities who highlight the diversity and spirit of UGG®.
"The UGG Collective consists of Californian photographers, musicians, actors, artists, surfers and skaters. Like UGG, they are bold, provocative, free-spirited, optimistic and real," said Andrea O'Donnell, President, Fashion & Lifestyle Brands. "Each season, we select new groups of unique individuals to represent the brand and, in telling their stories, we tell ours."
- McCaul Lombardi is best known for his breakout role in the acclaimed film American Honey. McCaul is a rising actor who starred in the Sundance hit, Patti Cake$, and is set to play the lead role in director Matthew Porterfield's Putty Hill opposite Jim Belushi.
- Clementine Creevy is a musician who founded LA-based rock band, Cherry Glazerr, in her bedroom at age 15. Wildly complex and unapologetically loud, the band's songs offer a unique and sharply-humored point of view on the world.
- Shawkat Sadeek Sanbar is a musician who navigates the local music scene of Southern California to find new ways to create music that invigorates people. When he's not making music, Shawkat is exploring L.A. with his model girlfriend Mikaela Ann.
- Mikaela Ann Kreuzberger is an LA-based model who enjoys singing, painting and eating ramen with boyfriend Shawkat as well as dancing the night away in Hollywood with her friends.
- Jozie Furchgott Sourdiffe is an artist who works in various mediums including painting, printmaking, resin jewelry and tattooing. Fascinated by the juxtaposition of human culture to the natural world, she uses her work as a vehicle for social change.
- Levi Prairie is a born-and-bred Southern Californian surfer who's always lived a couple miles away from the ocean. In his spare time, Levi shapes surfboards with his brothers, plays guitar for his band Distractor and travels the world.
The UGG® brand continues to celebrate its unique culture in its Spring/Summer 2019 campaign through the UGG® Collective in iconic California places. From majestic mountains and wild woodlands, to buzzing cities and quiet beach towns, California represents an eclectic paradise that brings together people from all across the world. For their new campaign, UGG® and the cast traveled across the state, finding locations in Oceanside Beach, San Diego, Palm Springs and Joshua Tree—places that perfectly represent the culture of the brand and California alike.
The brand campaign was shot by photographer Frederic Auerbach and videographer Kauai Moliterno and produced by 3 Star Production under the creative direction of Jessica Wells. The cast was achieved by casting director Shay Nielsen, and came to life with the help of wardrobe stylists Kate Ruth and Jen Patryn, hair stylist Nikki Providence and makeup artist Katey Denno. The locations were given the right amount of flair and detail with the assistance of prop stylist Robert Sumrell.
About the UGG® brand
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit www.ugg.com. @UGG @UGGforMen
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