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Umami Burger Announces Artist Series Collaboration With Jesse Bongiovi And Hall Of Fame Rock Legend Jon Bon Jovi, And Hampton Water To Support The JBJ Soul Foundation

Limited-Edition Umami Burger Will Debut Nationwide on May 13, 2019

NEW YORK, May 13, 2019 /PRNewswire/ -- Umami Burger, the world-renowned premium burger brand, is thrilled to announce its upcoming Artist Series collaboration with Jesse Bongiovi, dropping nationwide on May 13th. Bongiovi has created 'The Hampton Burger' as an exclusive culinary creation available at Umami Burger locations nationwide from May 13th through July 14th. Jesse and his father, Jon Bon Jovi have created an incredible award-winning rosé wine venture known as 'Hampton Water' which will be sold at all Umami Burger locations through this partnership. As part of this exciting collaboration, $1 from each 'Hampton Burger' sold will benefit the charitable organization JBJ Soul Foundation, which works to break the cycle of poverty, hunger, and homelessness throughout the United States.


Jesse Bongiovi and Jon Bon Jovi join a roster of celebrities who have worked with UMAMI'S ARTIST SERIES including the iconic Cindy Crawford, rapper Jaden Smith, international acclaimed Chef Daniel Boulud, actors Andy Samberg and Cameron Dallas and music group, The Black Keys.

Sam Nazarian, Founder & CEO of sbe, states: "sbe is known for bringing the best experience in food and hospitality and we are very excited to welcome Jesse Bongiovi and Jon Bon Jovi to the Umami Burger family with this latest partnership. Working with Jesse, his talented father, and their award-winning wine company has been truly wonderful. We are thrilled to bring our guests an innovative new burger to enjoy this summer with their refreshing rosé."

Jesse Bongiovi, Co-Founder at Hampton Water Wine Co., states: "We are very excited to be partnering with Umami Burger for the Artist Series collaboration. What makes this partnership extra special for us is that a portion of the proceeds go to JBJ Soul Foundation, which is very near and dear to our hearts. We hope that everyone enjoys 'The Hampton Burger' alongside some delicious Hampton Water rosé."

Flavorful and full of Umami, 'The Hampton Burger' features a Miso Mustard Wagyu Beef Patty between two layers of American Cheese and Kewpie Mayo topped with roasted tomatoes and diced raw onions, a pickled beet slice, feta crumble and finished with shredded iceberg lettuce and green chili vinaigrette - all between a freshly toasted bun.

Created exclusively for Umami Burger, 'The Hampton Burger' is available at Umami Burger locations nationwide starting on May 13th through July 14th for $13. You can learn more about 'The Hampton Burger' in this video link here.

This announcement comes on the heels of Umami Burger's significant international expansion, opening three locations in Mexico and four in Japan in the past two months, as well as AccorHotels commitment to opening over 100 Umami Burger restaurants across the globe in the next seven years in partnership with sbe.

For more information on Umami Burger visit umamiburger.com or follow @umamiburger or #umamiburger on Facebook, Twitter, and Instagram.

About Umami Burger
Founded in Los Angeles in 2009, Umami Burger has been named GQ's "Burger of the Year," Men's Journal's "Best Burger in America" and one of the "25 Most Innovative Consumer Brands of 2016" by Forbes' CircleUp25. Currently, Umami Burger has globally 26 restaurants in California, New York, Illinois, Nevada in the USA, international presence in the Bahamas, Japan, Mexico with additional locations planned around the world. sbe, the leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues, is Umami Burger's majority shareholder. For more information on Umami Burger, please visit umamiburger.com or follow @umamiburger or #umamiburger on Facebook, Twitter, and Instagram.

About sbe
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with AccorHotels, sbe has an unparalleled global portfolio which will see 29 hotels and over 180 global world-renowned culinary, nightlife and entertainment venues by the end of 2019. The company is uniquely positioned to offer a complete lifestyle experience - from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development - all of which solidify sbe as the preeminent leader across hospitality. The company's established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, HYDE Hotel & Residences, and The House of Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Cleo, Fi'lia, Carna by Dario Cecchini, Leynia and Diez y Seis by Chef José Icardi, HYDE Lounge, S Bar, Doheny Room, Nightingale, Skybar, Bond, and Privilege. To learn more, visit sbe.com.

About Hampton Water Wine Co.
Hampton Water represents a lifestyle. It captures and unites the spirit of the Hamptons and the South of France – the sense of enjoying life and making memories with the people you love most, and Dearest Friend, you are invited to live that experience when you pick up a bottle and dive into Hampton Water. The premium rosé label, created by award-winning music icon, Jon Bon Jovi, son Jesse Bongiovi, and acclaimed French Winemaker Gérard Bertrand, launched in early 2018, and has since been recognized as one of the Top 5 Rosés in the world. In its inaugural year, Hampton Water received a 90-point rating from Wine Spectator. The esteemed organization also named Hampton Water the top-ranked rosé in the world in Wine Spectator's Top 100 Wines of 2018. The idea to create a wine, emblematic of a bon vivant lifestyle, emerged during time spent in the Hamptons, between father and son. Hampton Water is described as a fresh and lively rosé, with distinctive minerality. The wine is made up of the perfect blend of Grenache, Cinsault, Syrah and Mourvèdre grape varieties distinctive of the French Mediterranean region of Languedoc. Hampton Water has a retail price of $25. To learn more, visit HamptonWaterWine.com.

Press contacts:
Devan Pucci, sbe@autumncommunications.com
Tina Carletto, tina@KLGPR.com



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