TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)--
Campaigns grab audience attention and beat benchmarks with a combination of unique creative formats and targeting strategies
Perion Network Ltd. (PERI) announced today that Undertone, a pioneer and leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands, has been awarded four Internet Advertising Competition (IAC) awards from the Web Marketing Association for its work with candy brand Airheads, Cayman Islands Department of Tourism and sporting apparel retailer Champs Sports.
The awards are dedicated to online advertising and were developed to recognize quality campaigns within 96 industries and nine digital formats. Undertone’s engaging and eye-catching creative and sophisticated audience targeting delivered on brand goal, earning them this acknowledgement.
“We are so pleased with these IAC awards and their recognition of our Airheads campaign,” said Rachel Chambers, Vice President of Marketing at Perfetti Van Melle, maker of Airheads, whose campaign won two IAC awards. “By working with Undertone on this campaign, including the central gaming component, we have been able to bring to life our ‘Play More, Play Delicious’ brand promise in a tangible way. To see that it’s driving results is even more important.”
Undertone’s IAC Awards Include:
Airheads “Play More, Play Delicious” – Best of Show Online Campaign and Best Food Industry Online Campaign
This synchronized campaign captured the Gen Z audience through the use of interactive gamification ad units, a social extension on Snapchat and an easy access microsite, resulting in an impressive 67,000 game-plays with a 20% completion rate.
The Cayman Islands Department of Tourism “Cayman: Cayman Islands Tourism Consumer 2018” – Best Travel Online Campaign
The compelling campaign included an immersive, full-page unit, a mobile-only rich media banner, and a pivoting enhanced standard unit with stunning design that generated remarkable creative effectiveness and inspired positive emotions in consumers, validated through System1 Research.
Champs Sports X Nike “Refresh Your Game” – Best Retail Online Campaign
The campaign propelled increased brand awareness and engagement around Champs Sports partnership with Nike by targeting teen and young adult male athletes through a mobile-only campaign. The campaign generated a 6.6% lift in store visits, outperforming Foursquare’s 2-5% Apparel benchmark, and drove the highest volume of store visits of any advertising partner.
“Undertone is gratified by this recognition, and we want to thank our team for bringing their unparalleled strategic implementations and creative talent to these campaigns,” said Doron Gerstel, CEO of Perion. “With our efforts being embraced through the IAC by the influential Web Marketing Association, our position as the market’s synchronized digital branding experts is validated, providing an even stronger foundation as we continue to work with brands to reimagine their digital advertising strategies.”
For more information about Undertone’s winning ad formats, visit www.undertone.com.
Undertone, a division of Perion Network Ltd. (PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.
About Perion Network Ltd.:
Perion is a global technology company that delivers advertising solutions to brands and publishers. Perion is committed to providing data-driven execution, from high-impact ad formats to branded search and a unified social and mobile programmatic platform. More information about Perion may be found at www.perion.com. Follow Perion on Twitter @perionnetwork.
Forward Looking Statements:
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