LOS ANGELES, CA--(Marketwired - Feb 26, 2014) - unite4:good (www.unite4good.org), the global movement for humanity and Variety announce Robert De Niro as the recipient of the Creative Commitment in Film Award and Andy Samberg as the host of the first ever unite4:humanity event to be held at the Sony Pictures Studios in Culver City, CA on Thursday, February 27.
Andy Samberg will serve as the master of ceremonies during the inspirational evening as the entertainment industry's brightest stars and some of the world's most influential leaders in media, politics, business and philanthropy, along with everyday heroes are recognized and honored. Johnnie Walker®, a brand committed to personal progress, will also honor host Andy Samberg with the "Keep Walking Award" to toast the comedian's great accomplishments and the potential that lies ahead as he takes his next step.
Robert De Niro (Creative Commitment in Film) joins the following list of honorees: Julia Louis-Dreyfus (Creative Commitment in Television), Selena Gomez (Young Humanitarian), Alicia Keys (Music Visionary), Philomena Lee (Everyday Hero), Demi Lovato (Young Luminary), Martin Scorsese (Variety Creative Conscience) and President of Clear Channel Entertainment Enterprises John Sykes (Media Social Visionary). Five everyday heroes will also receive the Inspiration Award for their philanthropic work in local communities in the areas of Arts, Animal Welfare, Environment, Health and Human Services and Youth Development.
Special guests will also be on hand to present awards and include Forest Whitaker, Robert F. Kennedy Jr. presenting to Julia Louis-Dreyfus, William H. Macy presenting to Selena Gomez, Jada Pinkett Smith presenting to Alicia Keys, Eva Longoria presenting to Demi Lovato, Steve Coogan presenting to Philomena Lee and Wilmer Valderrama will present to the Inspiration Award recipients.
The exclusive event is proudly sponsored by Clear Channel Media and Entertainment and iHeartRadio, Crystal Light, drab Foundation, Get CUBED™, Gillette, Johnnie Walker®, JustGreen®, Macy's, Moroccanoil® and Sony DADC New Media Solutions.
Clear Channel Media and Entertainment, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, has committed to help extend the unite4:good message beyond this event with a commitment of on-air and digital media scheduled to run throughout 2014 across Clear Channel's 840 radio stations. The on-air public service message will help further amplify unite4:good's mission of promoting positivity, inspiring charitable engagement and empowering acts of kindness and service in order to create a positive shift in our global society and encourage Clear Channel's listeners to pledge their support.
Crystal Light Liquid is a guilt-free, zero-calorie liquid drink mix that combines the vibrant flavors of Crystal Light with the convenience and portability of on-the-go beverages. Guests will enjoy refreshing signature cocktails while toasting and celebrating their tiny wins - the little steps taken every day on the path to a better you. Join the conversation on social media and share your personal successes by using the hashtag, #tinywin.
Also supporting the event is the drab Foundation, which was founded by Ladislav Drab and the Drab family. The Drab Foundation provides assistance to families in need, is engaged in health prevention for children and enables a higher standard of living for the elderly around the globe.
Get CUBED™ is a mobile-first tool dedicated to the creative empowerment of people and ideas via a three-dimensional cube-based platform and accompanying mobile app. The company will create and maintain unite4:humanity cubes for the event that will allow anyone to donate to the cause via their mobile devices.
Gillette will help guests put their best face forward with a classic Hollywood-style "Leading Man" barbershop backstage, complete with ultra-premium Fusion ProGlide razors, prep, and post-shave product. The Gillette charity wheel will also be available for a spin, ultimately determining which of the night's charities receive a special donation. And finally, live from the red carpet will be the first-ever Gillette Leading Man Cam, capturing up-close-and-personal the well-groomed faces of Hollywood's leading men.
Johnnie Walker Scotch whisky presents "Gold for Good," where guests are invited to sign limited edition bottles of Johnnie Walker Gold Label Reserve for charity. Additionally, Johnnie Walker reminds you to take the next step, responsibly.
JustGreen®, proud to be the official Green Energy and Green Lifestyle partner of unite4:good kicks off its efforts at the unite4:humanity event. Behind-the-scenes, the evening's carbon footprint will be neutralized or "greened" thanks to JustGreen. The good work doesn't stop there; for every additional $4 contributed to an eligible charity, JustGreen will match its value in carbon offsets to ensure that unite4:good's carbon footprint is "greened" for the entire year. Together we can all help stop global warming and act with a green conscience.
Giving back the community is a deeply cherished value at Macy's, resulting in more than $70 million to charities last year through the generosity of customers, associates and the Macy's Foundation. In support of unite4:humanity, Macy's will activate a Pay-it-Forward program featuring Macy's gift cards and a call to action in support of the community.
Synonymous with red carpet style, leading professional hair care brand Moroccanoil will be backstage providing celebrity guests with beauty touch-ups featuring the brand's luxurious, oil-infused products. Meanwhile, during arrivals, Moroccanoil Global Artistic Director, Antonio Corral Calero, will be welcoming VIP's and reporting live on the season's hottest hair trends.
Sony DADC New Media Solutions, a global provider of digital marketing and immersive fan experiences for the media & entertainment industry, will help promote acts of kindness and social good by driving brand awareness and social marketing activation for unite4:humanity websites.
Variety, with partner Univision, will be launching their new Spanish language entertainment site, Variety Latino, at the event with exclusive coverage from backstage and the after-party, taking place at Fig & Olive and hosted by Wilmer Valderrama.
The evening will commence with a cocktail party featuring a special performance by YouTube phenomenon Lindsey Stirling and DJ set from Daisy O'Dell, followed by the award ceremony's opening act TellAvision, the first-of-its-kind live performance art group. Additionally, the evening will feature a musical set from Demi Lovato and Alicia Keys will take to the stage to conclude the night with an inspirational special performance for all event honorees and attendees.
For more information, please visit unite4good.org.
Please join the conversation online and vote for a nominee at: http://www.unite4good.org/inspiration-awards
Please join the conversation online at Facebook: facebook.com/unite4good.org and
Twitter: @unite4good using hashtags #U4Gunite4humanity #unite4good.
unite4:good is a revolutionary global movement that will establish a new standard whereby acts of kindness and service become so valued and celebrated that everyone chooses to make them a part of their daily life. Through empowering action, creating new programs, and uniting both individuals and organizations in innovative ways -- we will inspire positive and lasting change on a global scale. unite4:good will encourage everyone to inspire, empower, share and love. www.unite4good.org
Variety and Variety.com provide the industry with the most comprehensive coverage of film, television and the digital space. With respected and experienced news reporters in Los Angeles, New York and around the world, Variety marries its historic coverage of the entertainment business with a recently revamped website and weekly print magazine offering readers the in-depth news coverage needed to remain competitive in the ever-changing entertainment industry. The Variety Group -- Variety, Variety.com, Variety Insight, LA 411, NY 411 -- is owned by Variety Media, LLC, a division of Penske Media Corporation.
About Variety Latino
Variety Latino is a groundbreaking entertainment news brand created through a partnership between Univision Communications, Inc. (UCI), the leading media company serving Hispanic America through its newly created in-house Digital Studio, La Fabrica UCI, and Variety Media LLC, a subsidiary of Penske Media Corporation and the world's premier provider of entertainment news. Launched in February 2014, Variety Latino combines Variety's unequaled access to inside information on the world of entertainment and Univision's unique understanding of the Hispanic consumer to bring U.S. Hispanics unprecedented coverage of the global entertainment industry through original Spanish-language multiplatform content available through its exclusive digital publication www.VarietyLatino.com as well as across Univision's digital platforms, television networks, and local stations.
About Clear Channel
About CC Media Holdings, Inc./Clear Channel Communications, Inc.
CC Media Holdings, Inc. (
About Clear Channel Media and Entertainment
With 243 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 markets through 840 owned radio stations, and the company's radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and used via navigation systems. iHeartRadio, Clear Channel's digital radio platform, is the No. 1 all-in-one digital audio service with over 300 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history.
The company's operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation. Clear Channel Media & Entertainment is a division of CC Media Holdings, Inc. (
About Crystal Light
With most flavors containing between 0 and 5 calories per serving, Crystal Light drink mixes offer artificially sweetened, great-tasting beverage options in powder and liquid forms. Crystal Light is available in a variety of refreshing flavors and convenient forms, including both on-the-go, single-serve packets, multi-serve pitcher packs. Crystal Light could be an excellent beverage option for people living with diabetes, because many flavors contain 4 grams or less carbohydrate per serving and are considered a FREE exchange. For more information about Crystal Light, connect with Crystal Light on Facebook (www.Facebook.com/CrystalLight) and follow us on Twitter @CrystalLight (www.Twitter.com/CrystalLight).
About Get CUBED™
The Get CUBED™ mobile-first platform is designed to instigate creativity and empowerment in today's mobile-first world. The platform allows users to present complex and contextual concepts in a clear and simple manner using an audaciously simple three-dimensional cube as their canvas. Emphasizing clarity over clutter, Get CUBED hyper-focuses on organizing the central forms of human expression -audio, video, images and text- with creative integration of digital content into a single compelling platform. Whether it's providing e-commerce for small businesses, or a tip jar for non-profits and thumbloggers™ alike, Get CUBED™ is a three-dimensional protest against mobile mediocracy. Look for the Get CUBED app in the Apple App Store and Google Play Store this spring.
For over 110 years, Gillette has delivered precision technology and unrivaled product performance - improving the lives of over 800 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave prep (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/. To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx.
About Johnnie Walker® Scotch Whisky
Johnnie Walker is the world's number-one selling Scotch whisky brand, representing the concept of personal progress for the many people who enjoy it in more than 200 countries worldwide, just as it did to John Walker, who founded the business in 1820. A combination of consumer insight, determination and commercial astuteness enabled three pioneering generations of Walkers to grow a small grocery store into an international Scotch whisky business selling stylish, globally recognized brands that today define the Scotch whisky category. Johnnie Walker reminds you to please drink responsibly.
As the designated Official Green Energy and Green Lifestyle Sponsor for the unite4:good organization, Just Green will provide carbon offsets to neutralize the carbon footprint of the Unite 4 Humanity Event. JustGreen is Just Energy Group's green energy initiative that can help us all work towards a cleaner planet by pursuing renewable and sustainable energy solutions that support green projects across North America. The company's JustGreen Lifestyle products provide consumers and businesses with the ability to help them reduce the environmental impact of their everyday energy use through carbon offsets and renewable energy credits. Visit www.justgreencommunity.com and http://www.believe-in-green.com to learn more. Also, find us on Facebook and follow us on Twitter.
Macy's, the largest retail brand of Macy's, Inc. (
Moroccanoil® offers innovative, easy-to-use, performance-driven formulas that dramatically transform all hair types resulting in beautiful, healthy, natural-looking hair. As the pioneer of an all-new oil treatment hair care category, Moroccanoil® has quickly become a runaway hit among fashion and beauty insiders and has generated a devoted following among top stylists and their A-list celebrity clients. Launched seven years ago, Moroccanoil® products are now available in 50 countries around the globe. Famed for its weightless, residue-free quality, Moroccanoil®'s extensive line of luxury hair care products addresses the needs of all hair types and features a proprietary advanced blend of the finest ingredients to deliver optimal performance and dramatic results. Moroccanoil® products are available at fine salons and spas nationwide. For more information, please visit www.moroccanoil.com
About Sony DADC New Media Solutions
Sony DADC New Media Solutions provides complete digital supply chain solutions to power a new era of media consumption. Major film studios, broadcasters, music labels, game companies, software providers, and other content providers rely on us for innovative technology to keep pace with rapidly evolving consumer demand and emerging multichannel distribution models. Our market insight, proven expertise across both physical and digital media, and strategic partnerships throughout the industry enable us to provide unmatched end-to-end services that deliver the speed, efficiency, and quality required by today's digital media businesses and the audiences they serve. For more information, please visit newmedia.sonydadc.com.