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United Nations, UNICEF And Talent From "Smurfs: The Lost Village" Team Up To Celebrate International Day Of Happiness With Event In Support Of The Sustainable Development Goals

NEW YORK, March 18, 2017 /PRNewswire/ -- Demi Lovato, Joe Manganiello and Mandy Patinkin today threw their talent behind a United Nations effort to end extreme poverty, address inequality and protect the planet against climate change through the Sustainable Development Goals.

The three voices in the upcoming film "Smurfs: The Lost Village," joined officials from the United Nations, UNICEF and United Nations Foundation to celebrate the International Day of Happiness and show their support for the Sustainable Development Goals at UN Headquarters in New York as part of the #SmallSmurfsBigGoals campaign.

The campaign is designed to encourage young people everywhere to learn about and support the 17 Sustainable Development Goals adopted by world leaders at the UN in 2015.  As part of the celebrations, Team Smurfs recognized three young advocates: Karan Jerath (20), Sarina Divan (17), and Noor Samee (17), for their actions in furthering issues addressed by the Goals.

Jerath invented a containment device that could prevent offshore oil spills and ensure the protection of marine life, and has since become a UN Young Leader for the SDGs. Divan expanded a UN Foundation girl empowerment initiative at her high school and beyond, and Samee is a UNICEF blogger and advocate challenging social justice issues and raising awareness of the Sustainable Development Goals.

The #SmallSmurfsBigGoals campaign culminates on the International Day of Happiness, which recognizes that Gross Domestic Product alone cannot measure the wealth and well-being of a country's population and a more inclusive, equitable, balanced and sustainable approach to growth and development is key to being happy. This idea is closely linked to the 17 Sustainable Development Goals, which have among its aims decent work for all, access to nutritious food, quality education and health services, and freedom from discrimination, giving everyone a chance to enjoy peace, prosperity and happiness.

"This inspirational campaign highlights the fact that each and every one of us, no matter how young or old, small or big, can make our world a happier place," said Cristina Gallach, United Nations Under-Secretary-General for Communications and the Department of Public Information. "We are grateful to Sony Pictures Animation and Team Smurfs for their spirit of collaboration."

The movie's U.S. stars Demi Lovato, Joe Manganiello, Mandy Patinkin and director Kelly Asbury, on behalf of Team Smurfs presented the three young students with a symbolic key to the Smurfs Village in recognition of their work in advancing the Sustainable Development Goals as an example for others to follow.

"Today we have seen how the Small Smurfs Big Goals campaign is giving children and young people a platform to speak out about issues they are passionate about. As we celebrate International Day of Happiness, we hope many more young people are empowered to take action on the Sustainable Development Goals and help achieve a world free from poverty, inequality and injustice." said Caryl M. Stern, UNICEF US Fund President & CEO.

The United Nations Postal Administration also unveiled a special edition stamp sheet featuring the Small Smurfs Big Goals campaign at the event. The film cast along with the Belgian Ambassador to the United Nations Marc Pecsteen de Buytswerve and United Nations Assistant Secretary-General for Management Stephen Cutts presented the #SmallSmurfsBigGoals UN stamps to the press.

The actors and UN officials went on to address some 1,500 international Model UN students in the iconic General Assembly Hall of the United Nations, where they encouraged all attendees and the public to join "Team Smurfs." The campaign invites the general public to visit SmallSmurfsBigGoals.com to find out how to contribute to achieving the Goals; discover which goals are best suited to your interests; raise your voice for a better world for all; and share information, ideas and images on social media.

The actors capped the presentation by premiering a new Public Service Announcement video starring cast members of the film Demi Lovato, Joe Manganiello, Michelle Rodriguez, and Mandy Patinkin inspiring viewers to join the campaign and champion the Sustainable Development Goals.

"We hope the campaign will help us all think about how our actions impact the planet," said Demi Lovato. "Every one of us, even a Small Smurf, can accomplish big goals."

Along with the event at the United Nations, other celebrations took place in 18 countries around the world including Argentina, Australia, Belgium, Russia, and the UK, to name a few, to help raise awareness for the Small Smurfs Big Goals campaign and the Sustainable Development Goals.

On Monday, March 20, the cast and other campaign partners will help turn the Empire State Building blue in celebration of the Day.

"Since 1958, the Smurfs have embodied around the world the universal values of camaraderie, helping one another, tolerance, optimism, and respecting Mother Nature," said Véronique Culliford, the daughter of Peyo, who created the Smurfs. "It's been an honor and privilege for The Smurfs to support the United Nations and to continue our longstanding relationship with UNICEF with this campaign focused on raising awareness for the Sustainable Development Goals."

Participants can engage on social media using the hash-tags #SmallSmurfsBigGoals and #TeamSmurfs



In September 2015, UN Member States unanimously adopted the 2030 Agenda for Sustainable Development, focused on the three interconnected elements of: economic growth, social inclusion and environmental protection. With 17 Sustainable Development Goals (SDGs) at its core, the Agenda is universal, integrated and transformative and aims to spur actions that will end poverty, reduce inequality and tackle climate change between now and 2030.

For more information, go to: www.un.org/sustainabledevelopment or follow us on Twitter at @GlobalGoalsUN and on Facebook at www.facebook.com/globalgoalsUN.


The United Nations is an international organization founded in 1945 after the Second World War  and is committed to maintaining international peace and security, developing friendly relations among nations and promoting social progress, better living standards and human rights. It is currently made up of 193 Member States, and in 2015 they unanimously adopted the Sustainable Development Goals. For more information, visit www.un.org


UNICEF promotes the rights and wellbeing of every child in all of its work. Together with its partners, UNICEF works in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF and its work for children visit www.unicef.org

About The United Nations Foundation

The United Nations Foundation builds public-private partnerships to address the world's most pressing problems, and broadens support for the United Nations through advocacy and public outreach. Through innovative campaigns and initiatives, the Foundation connects people, ideas, and resources to help the UN solve global problems. The Foundation was created in 1998 as a U.S. public charity by entrepreneur and philanthropist Ted Turner and now is supported by global corporations, foundations, governments, and individuals. For more information, visit www.unfoundation.org


In this fully animated, all-new take on the Smurfs, a mysterious map sets Smurfette and her best friends Brainy, Clumsy and Hefty on an exciting and thrilling race through the Forbidden Forest filled with magical creatures to find a mysterious lost village before the evil wizard Gargamel does.  Embarking on a rollercoaster journey full of action and danger, the Smurfs are on a course that leads to the discovery of the biggest secret in Smurf history! The feature is directed by Kelly Asbury, produced by Jordan Kerner and Mary Ellen Bauder Andrews, and written by Stacey Harman and Pamela Ribon, based on the characters and works of Peyo. 


Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.


Sony Pictures Animation is a division of the Sony Pictures Motion Pictures Group which produces a variety of animated and family entertainment for audiences around the world.  The studio will release the fully animated reboot Smurfs: The Lost Village in movie theatres this April; a comic take at the secret world inside our phones with The Emoji Movie in August; and the inspirational The Star in November. For additional information, go to http://www.sonypicturesanimation.com.

IMPS (International Merchandising Promotion & Services), together with LAFIG Belgium, are the official licensors of the little blue-skinned characters 'The Smurfs'. Over the years, IMPS has worked in close collaboration with its agents worldwide to develop successful licensed merchandising, retail and co-branded promotions, publishing activities broadcasting deals Theme parks Live Shows...that have secured the everlasting success of the Smurfs.

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