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Upper Street Marketing subsidiary MagMo (Magazine Moment) Partners with Fame and Philanthropy for Upcoming Celebrity Fundraising Event

LOS ANGELES, CA / ACCESSWIRE / September 23, 2014 / MagMo, a wholly owned subsidiary of Upper Street Marketing company (OTC Pink: UPPR) (UPPR) today announced its partnership with Fame and Philanthropy for use of its social photo sharing platform for an upcoming event in February 2015.

Fame and Philanthropy hosts an annual, celebrity-driven event during award season in February, the main focus of which is fundraising for a specific cause. The 2014 event featured a keynote speech by Oscar award winning director James Cameron and was attended by more than 1,000 guests. Celebrities in attendance included Charlize Theron, Sean Penn, Halle Berry, Tyrese Gibson, Paris Hilton, Gene Simmons, and Ne-Yo among many others. The event raised more than $300,000 for charity. The money raised supported L.A. based CITY (Community Inspiring Today's Youth), Charlize Theron Africa Outreach Project, The Compound Foundation, The Jenesse Center, and CHIME.

The 2015 event will once again feature many celebrities in attendance. Actor/producer Dale Godboldo's organization, Always in The Club, will be the recipient of the evening's fundraising efforts, with donations being used for their inspiring youth education programs.

Ryan Long, producer of the Fame and Philanthropy event, is a seasoned Los Angeles-based charity fundraiser, previously involved in fundraising for other projects such as Unite4 Humanity, Fame At The Mansion, and The Hollywood Sign Project.

Stephen Meade, CEO of Upper Street Marketing Inc. said, "I believe MagMo is the perfect platform for the Fame and Philanthropy event because it fluidly connects celebrities and brands to their fans via social media outlets. MagMo and Upper Street Marketing are proud to be involved in this important event."

MagMo, which stands for Magazine Moment, is a tool for Major Brands and Celebrities to promote their content to their own audience. Acting as an engagement platform, MagMo looks to provide a tool for organizations to "show their stories" in a more vibrant and useful way.

Forward Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the acquisition of MagMo and its performance thereafter; The terms and phrases "expects", "would", "will", "believes", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Upper Street Marketing Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Upper Street Marketing Inc. believes are appropriate in the circumstances. Many factors could cause Upper Street Marketing Inc.'s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Upper Street Marketing Inc. that may cause actual results to differ are set forth in Upper Street Marketing Inc.'s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Upper Street Marketing Inc.'s forward-looking statements. Upper Street Marketing Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

CONTACT:

Investment Relations Contact:

Gordon McDougall
Phone: 800-590-8479 ex 1
Email: Gordon@UpperStreetMarketing.com

Marketing/PR Contact:

Gina Fabiano
Phone: 800-590-8479 ex 2
Email: Info@UpperStreetMarketing.com

SOURCE: Upper Street Marketing Inc.