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UPS Inks Deal With ShopRunner to Boost UPS My Choice Program

Zacks Equity Research

United Parcel Service UPS announced that it has entered into a partnership with ShopRunner — an online shopping network — to boost the UPS My Choice program. Per the terms of the deal, members of the UPS My Choice program will be eligible for a free 1-year ShopRunner subscription.

Notably, other retailers like Ann Taylor, Bloomingdale’s, Chico’s and Kate Spade New York that participate in the ShopRunner program should benefit from this latest move. ShopRunner members enjoy facilities like user-friendly shopping tools at ShopRunner.com and unlimited free 2-Day Shipping on brands at various stores.

In fact, the addition of ShopRunner is the second benefit to be added to the UPS My Choice service in a span of less than a year. Globally, 58 million registered members of this program can also use their login details to enjoy the various UPS My Choice deals from shopping discounts to cash-back offers. Credit card is not required for the free ShopRunner membership.

Since its inception in 2011, the UPS My Choice service has been extremely popular among shippers and consumers because registered members can customize their delivery experience according to their needs.

We remind investors that this January UPS had invested in ShopRunner, joining the likes of Alibaba BABA and American Express AXP. ShopRunner also has a partnership with leading retailer Chico's Fas CHS.

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