For the second year in a row Morocco was ranked among the top 50 best countries by US News & World Report’s Best Countries listing, released earlier this week. Produced in partnership with Y&R's BAV Consulting group and the Wharton School of Pennsylvania, the listing evaluates 80 countries based on a survey of more than 21,000 respondents worldwide in nine sub-categories: Adventure, Citizenship, Cultural Influence, Entrepreneurship, Heritage, Movers, Open for Business, Power, and Quality of Life.
Ranking at 48th overall, Morocco showed especially strong performances in the Movers sub-category, which identifies “up-and-coming economies,” coming in at 14th; the Heritage sub-category, which identifies those countries “most readily associated with a unique identity,” ranking 16th; and the Adventure sub-category, signaling destinations most likely “to fulfill your wanderlust,” ranking 24th.
Of the remaining nine sub-categories, Morocco also placed in the top 50 in the categories of Open for Business (“market-oriented” countries that are “a haven for capitalists and corporations”), ranking 40th; and Cultural Influence (countries that serve as “cutting-edge centers of art, entertainment and fashion”), ranking 41st.
The report, now in its second year, used other combinations of survey responses to identify additional “Best Of” lists wherein Morocco also figured prominently but that were not accounted for in the overall rankings. Morocco ranked 39th among Best Countries to Travel Alone; 41st in Best Countries for a Comfortable Retirement; 43rd in Most Forward-Looking Countries; and 48th in Most Transparent.
In many categories, Morocco emerged as a leader in Africa and the Middle East. Morocco was number one in the Open for Business and Best Countries for a Comfortable Retirement categories among African and Middle Eastern countries; number one in North Africa for Forward-Looking Countries; and second in Africa in the Movers category.
“Morocco’s overall success and its exemplary performance in business and cultural sub-categories are a testament to the country’s strengths and vision for itself as a diverse, modern, and innovative world leader,” said former US Ambassador to Morocco Edward M. Gabriel.
The US News & World Report findings echo the results of many other industry indices over the years. Earlier this year, Morocco was again named among the 50 most innovative economies in the world and one of just two such economies in Africa by the 2017 Bloomberg Innovation Index. In September last year, the World Bank’s 2017 “Doing Business” report ranked Morocco 68 out of 190 countries in ease of doing business, making it number one in North Africa and fourth overall in the greater Middle East/North Africa region. Meanwhile, Marrakesh, Morocco was named the most popular travel destination in the world by TripAdvisor last year; and the World Tourism Organization’s 2016 Tourism Highlights report cited Morocco as the top tourist destination in Africa.
The Moroccan American Center for Policy (MACP) is a non-profit organization whose principal mission is to inform opinion makers, government officials, and interested publics in the United States about political and social developments in Morocco and the role being played by the Kingdom of Morocco in broader strategic developments in North Africa, the Mediterranean, and the Middle East.
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