It’s happening. The blockchain is disrupting the agriculture space, thanks to Fogo de Chao, a Plano, Texas-based Brazilian steakhouse. Fogo de Chao revealed it will integrate blockchain technology to monitor the meat it serves from farm to table. In doing so, the restaurant is helping to catapult the cattle ranching business into the high-tech arena.
Cattle ranchers gain a window into the health and behavior of their animals. Restaurants can track where the meat came from. And consumers can see the history of the animal’s life on a “semi-public” network using their smartphone.
Fogo de Chao, which has locations across the U.S., Mexico, and the Middle East, has teamed up with Boerne, Texas-based ag-tech startup HerdX for what it describes as the first of its kind partnership. The inspiration for adding the blockchain to track meat was twofold: food safety and transparency. A
HerdX spokesperson told CCN:
“We are launching first in Fogo de Chao’s three Dallas locations and then quickly scaling with them to all of their 52 locations.”
HerdX CTO Austin Adams told a CBS affiliate:
“Our main goal is to promote the legacy of the two percent of people that actually raise the animals that Americans eat. By doing that, we’re also able to create a safer supply chain.”