NEW YORK, Jan. 24, 2022 /PRNewswire/ -- The growth of the writing and marking instruments market will be driven by the growing emphasis on product personalization. Several vendors offer personalized writing and marking instruments, including personalized pencils, pens, and highlighters, to attract consumers. This helps vendors distinguish their product offerings in the market from their competitors.
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Parent Market Analysis
The writing and marking instruments market has been categorized as a part of the global education market. Technavio's market research report extensively covers external factors influencing the parent market growth potential in the coming years to determine the growth of the writing and marking instruments market during the forecast period.
Writing and Marking Instruments Market Highlights:
Growth potential (2020-2025): USD 6.25 billion
CAGR: Accelerating at 7%
Year-over-year growth: 6.32%
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Writing and Marking Instruments Market: Major regions and key countries:
APAC (China, India, and Japan)
North America (US)
Writing and Marking Instruments Market: Key Vendors and Their Offerings
A. T. Cross Co. LLC, BIC Group, C. Josef Lamy GmbH, Crayola LLC, ITC Ltd., Kokuyo Camlin Ltd., Lexi Pvt. Ltd., Linc Pen & Plastics Ltd., Newell Brands Inc., PILOT Corp., Pininfarina Spa, and Schneider Schreibgerate GmbH are some of the key vendors operating in the writing and marking instruments market. The key offerings of some of these vendors are mentioned below:
A. T. Cross Co. LLC - The company offers pens like Bailey Light collection, Cross bailey light collection, and other products.
BIC Group - The company offers Super Bowl LV Champions Series Lighters, Gel-ocity Quick Dry gel pens, and other products.
C. Josef Lamy GmbH - The company offers its own fountain pen, ball point pen, and other products.
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Writing and Marking Instruments Market: Segmentation
Distribution channel: By distribution channel, the writing and marking instruments market has been classified into offline stores and online stores segments. The offline stores segment will have significant market share growth during the forecast period. The rapid advent of globalization has led to investments in traditional commerce, which has, subsequently, increased the number of hypermarkets and supermarkets worldwide.
Application: By application, the writing and marking instruments market has been classified into pens, markers and highlighters, pencils, coloring and writing instruments, and writing accessories. The pens segment holds the major share of the market.
Geography: By geography, the writing and marking instruments market has been classified into APAC, Europe, North America, MEA, and South America. 42% of the market's growth will originate from APAC during the forecast period. China, India, and Japan are the key countries for the writing and marking instruments market in APAC. Market growth in this region will be faster than the growth of the market in Europe, North America, and MEA. The surge in student enrolment in educational institutions will drive the writing and marking instruments market growth in APAC during the forecast period.
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Writing and Marking Instruments Market: Customization
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Writing And Marking Instruments Market Scope
Growth momentum & CAGR
Accelerate at a CAGR of 7%
Market growth 2021-2025
USD 6.25 billion
YoY growth (%)
APAC, Europe, North America, MEA, and South America
Performing market contribution
APAC at 42%
Key consumer countries
US, China, India, Germany, and Japan
Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled
A. T. Cross Co. LLC, BIC Group, C. Josef Lamy GmbH, Crayola LLC, ITC Ltd., Kokuyo Camlin Ltd., Lexi Pvt. Ltd., Linc Pen & Plastics Ltd., Newell Brands Inc., PILOT Corp., Pininfarina Spa, and Schneider Schreibgerate GmbH
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
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