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Vestorly Closes $8.5M Funding Round to Enhance Data-Enabled Content Marketing Platform in Financial Services

NEW YORK, Dec. 7, 2016 /PRNewswire/ -- Vestorly, Inc., the data-enabled content marketing platform for global financial services, today announced the completion of an $8.5 million capital raise. Richmond Global Ventures led the financing round, which included follow on investment from Sigma Prime Ventures.

Vestorly Inc. logo

New capital allows the company to continue enhancing its digital content marketing platform for financial services with proprietary data science, recruit more top-flight engineers, and continue its focus on serving wealth management firms.

With the aim to power the most precise and compliant content marketing platform for financial services, Vestorly has spent the last 4 years tracking 1,259,624,835 unique data points, and growing, based on real-time interactions with news content by consumers and the financial professionals who share it.

Data-driven insights on successful trends from across the Vestorly network impact various levels of the industry:

  • Wealth management firms and professionals rely on intelligent automation to engage professional relationships across modern platforms and reduce marketing overhead
  • Consumers receive personally useful and desirable news related to their investment portfolio, their interests and their life.
  • Compliance professionals leverage the data for automated algorithmic review of real-time content shared by registered representatives, saving hundreds of hours per year while mitigating regulatory risk associated with simple content marketing.
  • World-class publications leverage Vestorly platform data to responsively curate and deliver targeted content packages for Vestorly customers through exclusive redistribution partnerships with Vestorly.

"Richmond seeks out the best entrepreneurs in technology-enabled industries, with a specific preference for data science and Fintech," says Peter Kellner of Richmond Global Ventures, who led early investments in LearnVest and Rubicon Global, and is joining the Vestorly's board if directors. "Vestorly masterfully brings these two disciplines together and possesses one of the best leadership and engineering teams with whom we have worked.  We are excited about the future of the company and being at the edge of digital transformation as their partners."

Vestorly is announcing the addition of Joel Moxley PhD. as a member of the board.  Moxley is founder and former CEO of Foro Energy, which commercializes high-power lasers in the oil, gas, geothermal, and mining industries. Joel Moxley focuses on data-enabled playbooks from his experience as a founder and an investor in more than 30 early stage startups including Rubicon Global, Zero Mass Water, Earnest and some of the fastest growing companies in Silicon Valley.  Previously, Moxley was Entrepreneur-in-Residence at North Bridge Venture Partners. Moxley received his Ph.D. from MIT and his B.S.E. from Princeton, both in chemical engineering.

"One of the most promising applications of artificial intelligence is the ability to "hyper-leverage" an individual by making them 10+ times more productive.  Vestorly combines two of my favorite things: massive data sets and human relationships.  I'm excited to support the team in democratizing access to world-class technology for an industry that values human engagement."

As Vestorly builds its team to set the standard for data-driven marketing in the traditional industry of financial services, the addition of Kellner and Moxley parallels the first institutional financing round at waste and recycling technology disruptor Rubicon Global, which Kellner and Moxley took a hands-on approach in elevating.

Co-Founder & CEO, Justin Wisz said of the financing and the additions to the board,

"Vestorly will continue to invest in robust engineering and data science to solve the financial service industry's biggest small problem: how can firms and advisors connect with consumers in a modern way that helps their business? FinServ is a massive industry but it's plagued by anecdotal opinions about marketing and the perpetuation of ineffective initiatives and non-solutions without data.  After 4 years of trial and error, while staying focused on the real problem, and following the data, we're proud to say our users are extracting measurable, not just anecdotal, value from this platform.  The addition of Peter and Joel is in line with that spirit of innovation—fresh eyes on a longstanding, difficult problem."

About Vestorly Inc.

Vestorly is a data-enabled content marketing platform focused on the global financial service industry, helping professionals use A.I. to stream personalized and compliant content to their audience and access new data on their behavior. Vestorly is a technology platform aiming to improve content management workflows with data science and intuitive user experiences and reinvent how an industry communicates. Learn more about Vestorly at www.vestorly.com

For a demo of Vestorly's digital content marketing platform for financial services professionals, contact: hello@vestorly.com

For more information about Vestorly or to arrange an interview, contact: neil@vestorly.com.

Media Contact:
Neil St. Clair

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