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Viacom, Tumblr announce exclusive partnership

Viacom (VIAB, VIA) and Tumblr (YHOO) announced an exclusive partnership to deliver co-branded content campaigns during the 2014 Upfront Season for advertisers on Tumblr. The campaigns will combine Tumblr’s suite of ad products with custom content developed for the Tumblr platform by Viacom. The content will connect to the most popular shows and events across Viacom’s portfolio, which includes MTV, VH1, CMT, Nickelodeon, COMEDY CENTRAL, TV Land, Spike and more. Viacom is the first television programmer to strike an advertising partnership with Tumblr and will be the only network group to offer co-branded campaigns to partners worldwide throughout the 2014 Upfront Season.