SAN FRANCISCO, CA--(Marketwired - Feb 12, 2014) - Publisher Roundtable, a new collective intelligence platform for online content publishers, launched today. A collaboration between market research company Netpop and content monetization company VigLink, Publisher Roundtable is designed to foster collaboration and knowledge sharing among publishers. The platform is free to online publishers of all sizes. Founding members include Huddler sites and TextureMedia.
Publisher Roundtable will collect the business insights from online publishers across business objectives such as audience building, content monetization, and content development. Analysis of the aggregated data will establish key industry benchmarks and metrics with regard to critical questions around average spend, channel effectiveness, and business operations. Participating publishers will then be able to view the aggregated data as a summary report. Importantly, publishers can also generate custom comparison reports, benchmarking their own performance to that of comparable publishers. Experts at Netpop will analyze the data and summarize findings in "Tips" reports that provide key insights for all participating publishers. Publishers will also be invited to join their peers in private online forums, diving deeper into the unique aspects of running a content site.
The first interview will examine how publishers build an audience. Comparing satisfaction with the quality of various channels used to acquire audience -- including SEO, SEM, and social media, the interview will identify which of these channels are the most effective and what makes them effective. The detailed research will also seek to identify and appropriately value different channels' cost efficiency for driving high quality visitors that tend to return to a site and spend significant time there.
"Our goal for Publisher Roundtable is to arm publishers with the objective data and insights they need to make more informed business and marketing decisions," says Oliver Roup, CEO and founder of VigLink. "Traditionally, market research has been paid for and owned by the few who can afford it -- often to their distinct advantage. Our platform brings market research squarely into the hands of everyone who contributes."
"As an independent firm, Netpop understands the challenges online publishers face in today's competitive marketplace. We recognize the power of combining the sharing economy and the need for actionable business intelligence to unlock opportunities that have traditionally been available only to the Fortune 500," says Josh Crandall, Netpop CEO. "We are excited to partner with VigLink and offer our technology and expertise to strengthen the online publishing ecosystem."
The service will be free to participating companies. It is designed to deliver constantly updated, highly actionable market intelligence that would be prohibitively expensive for any one publisher to generate on a regular basis. Participation requires only the completion of 5-10 minute online interviews. Publishers wishing to participate can sign up on the Publisher Roundtable home page or via email invitation from participating publisher partners. For more information please visit PublisherRoundtable.com.
VigLink technology captures the value of content-driven commerce by making hyperlinks intelligent, allowing publishers to monetize and analyze out-clicks. The largest network of its kind, VigLink maximizes earnings for over 300,000 sites and works with more than 35,000 merchants, processing billions of page views and over five hundred million clicks every month. Founded in 2009 and based in San Francisco, VigLink is backed by top investors including Google Ventures, First Round Capital, and Emergence Capital. More information can be found at www.viglink.com or @VigLink.
About Publisher Roundtable
Publisher Roundtable is a collective intelligence platform designed to help online content publishers of all types grow their business. Through insights and observations shared anonymously with peers, benchmarks can be set and best practices uncovered. Publisher Roundtable is a collaboration between Netpop and VigLink. Netpop is a San-Francisco-based market research and strategy firm that has supported global technology companies and Internet brands for over a decade. VigLink is a content monetization company that helps online publishers earn revenue from the commerce they drive.