SAN FRANCISCO, CA--(Marketwired - Oct 15, 2013) - Vista Partners announced today that it has initiated coverage on Accelerize New Media, Inc. ( OTCBB : ACLZ ) ("The Company," or "ACLZ"); with a twelve month target price of $2.50. Ross Silver, Principal Analyst at Vista Partners, stated, "The consensus amongst industry analysts is that demand for all forms of digital advertising will grow rapidly over the next few years. Internet advertising, which according to the Interactive Advertising Bureau (IAB), had revenue of $36.6B in 2012, is expected to grow to $42.5B during 2013, in the U.S. alone." Mr. Silver concludes, "ACLZ aims to take advantage of the boom in internet advertising through the operations of CAKE, their proprietary Software-as-a-Service ("SaaS") marketing platform, which offers campaign management solutions to businesses involved in online performance-based marketing. The company has experienced significant growth in the past few years, with its SaaS revenue increasing from $482K in 2010 to $5.8M in 2012. Despite their significant growth, ACLZ is profitable."
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