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Vitamin Blue Announces Future Plans to Expand Operations in the Worldwide Standup Paddle (SUP) Market

COSTA MESA, CA--(Marketwire - Feb 12, 2013) - Vitamin Blue, Inc. (OTCQB: VTMB) a developer, producer and distributor of water boardsports apparel, accessories and related products, today announced that it has future plans to expand its operations and to focus efforts on exploiting a new high growth water boardsport market segment, the SUP (standup paddle) market. SUP is considered to be the fastest growing sport in the world. The company has been involved in this new segment since its reintroduction a few years back.

The SUP segment has seen rapid growth in popularity in recent years because of the accessibility of the sport; you can SUP on any body of water (ocean, lake or river) throughout the world. Also, nonsurfers can learn to SUP fairly quickly, typically within minutes. These two factors account for its meteoric potential for growth worldwide. Cameron Diaz, Pierce Brosnan, Matthew McConaughey and Cindy Crawford are notable celebrities that have begun to participate in the sport.

This all plays into Vitamin Blue's goal of becoming a premier brand in the water boardsports arena and become the largest boardbag manufacturer in the world.

CEO Frank Ornelas stated, "Due to increasing demand for our products, and subsequent increased production, we are currently looking to expand our operations to the SUP market. We are analyzing our options in different US and overseas markets where SUP surfing is a booming industry. We will keep our shareholders updated. We are committed to maximizing shareholders' value, and believe our company will make significant advances within the near future."

About Vitamin Blue, Inc. (www.vitaminblue.com):

Vitamin Blue designs, develops, produces and distributes water boardsports apparel, accessories and related products. Founded in 1999, the Costa Mesa, California based company is part of the consumer goods sector and nondurables industry.

Forward Looking Statements:

This press release contains forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements made in this press release that are not statements of historical fact, including statements about our beliefs and expectations, are forward looking statements. Forward looking statements include information concerning possible or assumed future results of operations, including descriptions of our business plans and strategies. Although we believe that these forward looking statements are based on reasonable assumptions, you should be aware that many factors could affect our actual financial results or results of operations and could cause actual results to differ materially from those expressed in the forward looking statements, including, without limitation, the factors described under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" of our Securities and Exchange Commission filings.