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Vitamin Blue Announces Its Sponsorship of Former Professional World Surfing Champion Ian Cairns

COSTA MESA, CA--(Marketwired - Apr 23, 2014) - Vitamin Blue, Inc. (PINKSHEETS: VTMB) announced today that it will be the official board bag sponsor for Ian Cairns. Cairns is a former champion surfer who was also influential in establishing the world professional surfing circuit and specifically the World Championship Tour. Cairns carved out his legendary surfing legacy by not only competing at the highest level and winning countless competitions, but also by working tirelessly to promote and legitimize the sport. In 1983, Cairns formed the Association of Surfing Professionals in the wake of the demise of the original governing body of professional surfing, International Professional Surfers. To this day the Association of Surfing Professionals remains the predominant surfing organization and sanctioning body for professional surfers and crowns the ASP World Tour Champion each year.

In recent years Cairns has been an advocate in advancing Standup Paddle Boarding much in the way he was an early proponent and pivotal in the rise of surfing as a competitive sport. He currently is the President of the US SUP Tour and one of the coaches of the US SUP Team.

"I have just traveled 15,000 miles from LAX to Western Australia with my SUP boards protected by the Vitamin Blue travel bag," commented Ian Cairns. "Great product and a must have for any SUP surfer planning to surf far off waves!"

"We are honored to be the official board bag sponsor for Ian Cairns," commented CEO Frank Ornelas. "It is no secret that Ian's energy and commitment to water board sports have had a transformative impact for the betterment of the sport. Vitamin Blue is proud to be a part of his team."

More information about Ian Cairns: http://en.wikipedia.org/wiki/Ian_Cairns

About Vitamin Blue, Inc. (www.vitaminblue.com): Vitamin Blue designs, develops, produces and distributes water boardsports apparel, accessories and related products. Founded in 1999, the Costa Mesa, California based company is part of the consumer goods sector and non-durables industry.

Forward Looking Statements:

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements made in this press release that are not statements of historical fact, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements include information concerning possible or assumed future results of operations, including descriptions of our business plans and strategies. Although we believe that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect our actual financial results or results of operations and could cause actual results to differ materially from those expressed in the forward-looking statements, including, without limitation, the factors described under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" of our Securities and Exchange Commission filings.