COSTA MESA, CA--(Marketwired - Apr 3, 2013) - Vitamin Blue, Inc. (
1) Rising participation of women in the sport: According to a 2010 Wall Street Journal article (http://online.wsj.com/article/SB10001424052748703720504575377023651849234.html?mod=wsj_valettop_email), more than 50% of SUP buyers were women. GIA reports that women tend to spend just as much as men on boardsports and are becoming key decision makers in the buying process.
2) Increasing Awareness and Adoption: A jump in accessibility and affordability has created a more diverse demographic of participants who are spending money. Since SUP can be done practically anywhere water is present, the continued rising profile of boardsports will reach and draw more people into the sport.
3) Importance of Apparel: Due to the rising diverse demographic of participants, GIA advises that apparel will be just as important as equipment. Vitamin Blue is positioned well to gain market share with its apparel line and custom board bags.
CEO Frank Ornelas commented, "These economic indicators are aligned with the growth strategy we have outlined for the next several years. Being able to carve out market share and increase sales with these supporting stats is something for us to watch and foster moving forward."
About Vitamin Blue, Inc. (www.vitaminblue.com): Vitamin Blue designs, develops, produces and distributes water boardsports apparel, accessories and related products. Founded in 1999, the Costa Mesa, California based company is part of the consumer goods sector and nondurables industry.
Forward Looking Statements:
This press release contains forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements made in this press release that are not statements of historical fact, including statements about our beliefs and expectations, are forward looking statements. Forward looking statements include information concerning possible or assumed future results of operations, including descriptions of our business plans and strategies. Although we believe that these forward looking statements are based on reasonable assumptions, you should be aware that many factors could affect our actual financial results or results of operations and could cause actual results to differ materially from those expressed in the forward looking statements, including, without limitation, the factors described under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" of our Securities and Exchange Commission filings.