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VMG Partners Announces Closing of Debut $250MM VMG Catalyst Fund


New Fund Set to Propel Next Wave of Tech-Enabled Consumer Companies by Leveraging VMG’s Extensive Brand Building Experience

VMG Partners, a private equity firm specializing in building iconic consumer brands such as Drunk Elephant, KIND, Perfect Snacks, Sun Bum and Daily Harvest, announces today it has closed a $250 million fund, VMG Catalyst. The new venture is dedicated to early stage tech-enabled consumer products, services, experiences and marketplaces as well as the infrastructure and technology stack that enable these businesses. The new fund will provide Seed, Series A and Series B capital along with consumer subject matter expertise to support high growth companies within this space.

Over the past fourteen years, through its VMG Growth fund, VMG Partners has established itself as a trusted partner to founders and co-investors with a history of growing and preparing brands for successful exits. VMG Catalyst will utilize VMG’s expertise, access and broad ecosystem to bring a consumer and brand-first mentality to a new generation of tech-enabled companies.

VMG Catalyst was created to address a major whitespace in the market today,” said Carle Stenmark, Partner at VMG Catalyst. “Tech-enabled consumer founders and digitally born brands are underserved by generalist investors who lack consumer expertise. VMG will fill that gap as a complementary partner for founders, managers and other early stage investors through our bespoke approach to brand building and focus on capital efficient models.”

For more information on VMG Growth and VMG Catalyst, please visit www.vmgpartners.com.

About VMG Partners:

Since its inception in 2005, VMG has provided financial resources and strategic guidance to drive growth and value creation in more than 30 companies. Representative past and present partner companies include Ancient Nutrition, babyganics®, Bare Snacks, Colorescience, Daily Harvest, Drunk Elephant, Health Warrior, Humm Kombucha, Justin's, Kernel Season’s, KIND, Lantana Foods, Mighty Leaf Tea, Natural Balance, Nature's Bakery, Lily’s Sweets, Perfect Snacks, Pill Club, Pirate's Booty, Pretzel Crisps®, Quest, SMASHMALLOW, Solid Gold, Spindrift, Stone Brewing, Sun Bum, Vega, Vermont Smoke and Cure, and Waggin’ Train. VMG Partners is headquartered in San Francisco. For more information about the fund please visit www.vmgpartners.com.

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