Move over Ice Bucket Challenge, The Hot Rocks Challenge might be the next big thing on newsfeeds everywhere. Rock star Bret Michaels is giving fans the chance to win a $10,000 donation to the charity of their choice — but they’re going to have to show off their dance moves first. Michaels is encouraging movers and groovers to upload short videos of themselves showing off their most eye-catching moves with the hashtag #hotrockschallenge. Even pets are invited to join in on the fun.
Michaels, a lifelong diabetic and founder of the Life Rocks Foundation, decided it was time to let a lucky fan give back to an organization that’s important to them. The move comes right before the release of his latest single and video, “Unbroken.” The song was was a real family affair, co-written and recorded with his youngest daughter, Jorja Bleu.
If your moves aren’t exactly worthy of the grand prize, Michaels is also giving away a 2-day VIP getaway to see him live in concert. “You are hereby challenged to let your freak feet fly,” he told fans.
Winners will be announced on March 15th. For complete challenge rules, go to BretMichaels.com.
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