Wal-Mart is launching a massive sale to rival Amazon's new Prime Day, a day of shopping that Amazon says will have "more deals than Black Friday."
The Wal-Mart sale, which will involve more than 2,000 online-exclusive discounts, starts Wednesday. That's the same day as Amazon's Prime Day.
Starting Monday, Wal-Mart is also expanding its free-shipping offer to orders costing at least $35. (The free shipping offer was previously available only to orders of at least $50).
In announcing its promotion, Wal-Mart blasted Amazon for offering Prime Day discounts only to customers with Prime memberships, which cost $99 a year and offer free two-day shipping and other perks.
"We've heard some retailers are charging $100 to get access to a sale," Walmart.com CEO Fernando Madeira wrote in a blog post. "But the idea of asking customers to pay extra in order to save money just doesn’t add up for us. We're standing up for our customers and everyone else who sees no rhyme or reason for paying a premium to save."
Wal-Mart points out that its sale will be available to everyone and will last 90 days, compared with 24 hours for Prime Day.
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