Walmart Strategically Times Its Holiday Sales Event To Win More Shoppers From Amazon
Walmart Inc (NYSE: WMT) will hold a "Rollbacks and More" sale event from October 10 to 13 to counter Amazon.com Inc's (NASDAQ: AMZN) Prime Early Access Sale.
Last week, Amazon announced that it's holding a Prime Day-like sales event on October 11 and 12, marking its first two sales events exclusively for Prime members in the same year, TechCrunch reports.
The sales event will include discounts on top gifts, electronics, home, toys, fashion, and more. Discounted items include TVs, Apple Inc. (NASDAQ: AAPL) Watches, air fryers, robot vacuums, heaters, and more.
Also Read: Walmart Looks To Follow Alibaba, Amazon Route To Drive Sales
Amazon has also said it will offer deals across all top categories, including electronics, fashion, home, kitchen, pets, toys, and Amazon devices.
Considering Walmart's sales event starts a day before Amazon's, the company is looking to get to customers first before Amazon's event begins.
And since it ends a day after the Prime Early Access Sale, people who missed out on Amazon's event will still be able to shop Walmart's deals.
When Amazon hosted its annual Prime Day sale in July, Walmart responded by holding its own sales event, bypassing a flashy marketing and short-term sales event, with great discounts for shoppers who hit its stores.
Online shopping, which surged amid the pandemic as activities got restricted indoors, has noted a significant correction upon recovery, further accelerated by the rising inflation.
Price Action: WMT shares closed lower by 0.99% at $132.92 on Wednesday.
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