LOS ANGELES, CA--(Marketwired - Oct 23, 2013) - Today Campaigner®, the email marketing and CRM brand of j2 Global, Inc. (
It's easy to tell when email marketing zombies have taken over a campaign -- dazed employees who only respond with grunts and moans while routinely executing against a check list with little emotion or creativity. For those in marketing departments that have not yet been infected, it is critical to take action now, before Halloween and in time for the Holiday shopping season, to revive their marketing campaigns (and colleagues) from zombification.
In an effort to put an end to the email marketing zombie apocalypse before it's too late, Campaigner is providing free survival guidance with its "9 Tips to Avoid Becoming an Email Marketing Zombie" to help marketing departments fight back, allowing them to bring their email marketing efforts back from the dead. Some valuable tips for surviving that can be put in place right away include:
Clean up the Mess
It's important every now and then to clean up your list and get rid of those zombie-like contacts. Plan a monthly or quarterly list clean up. This can allow you to remove any dead weight you have on your list and make more room for new contacts.
Sleep with One Eye on Your Audience
In a post-apocalyptic zombie-driven world everyone has to have eyes and ears open. The same applies for your email marketing campaigns. Understand what makes your targets engaged -- this is the key to survival. Ask for feedback so you can deliver more relevant offers and keep them from frothing at the mouth.
Awake the Dead - Get Your Customers to Take Action
Don't forget that customers do have brains. You need to feed them with good information or their brains will slowly deteriorate and they will die off. Include a call-to-action in your email campaigns to keep those brains engaged. You may have an amazing newsletter filled with great content but if your readers aren't asked to take action, the content may be ignored or unsubscribed from all together. Compel and entertain your readers so it becomes second nature for customers to "click" or "sign up here."
Campaigner's "9 Tips to Avoid Becoming an Email Marketing Zombie" can be found at http://www.campaigner.com/resources/pdfs/Top9-tips-email-zombie.pdf.
Campaigner sales and marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting with their customers quickly, simply and affordably. Features include professional email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is a brand and registered trademark of j2 Global Canada, Inc., an affiliate of j2 Global, Inc. (
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