Warren Buffett loves Coca-Cola, Dairy Queen and See's Candies, so much so he bought them.
Now, the billionaire with the sweet tooth is going healthy. The Pampered Chef – the kitchenware brand he also owns via Berkshire Hathaway - will roll out vegan options such as Kale and Fiber and Pea protein boosters.
This is the first time in Pampered Chef’s nearly 40 years that it is entering a new product category with the launch of Enrichables, which will make it easier than ever for consumers to add nutrients to everyday meals, from pasta to batters to soups and so much more.
The products will also get some attention next year at Berkshire Hathaway's Annual Meeting where Buffett is often seen pushing products of the companies he owns. The billionaire is usually seen with a Coke in hand. Berkshire is the largest shareholder in the beverage giant.
Buffett's move also underscores the recent runaway success of companies including Impossible Foods and Beyond Meat which just snagged McDonald's as a customer.
As for Enrichables, the products are vegan, non-GMO, gluten-free, dairy-free, soy-free and contain no added fillers or flavors.
“We want to make it easier for consumers to reach their nutritional health goals, and that’s where Enrichables comes in,” said Kristin Hayward, Director of Brand Strategy for Pampered Chef. “Enrichables isn’t just a traditional boost for smoothies, it can be incorporated into almost any regular meal to make nutrition more approachable for the everyday cook.”
Enrichables will be individually packaged, and available in cartons of 12 easy to use packets for $29.
Last year Tracy Britt Cool, then CEO of Pampered Chef, sat down with FOX Business' Liz Claman and discussed how she helped turn around the company.
Last month Cool, who was Buffett's youngest protegee ever, announced her departure from Berkshire to create her own company using her mentor Warren Buffett’s business model.