Social media professionals can't be expected to maintain their composure forever, can they?
This Twitter death match started innocuously enough when HTC UK tweeted a mention of its being awarded "Hottest Phone of 2013" at the Mobile Awards last night. The rest has been handily captured in Storify by Tom Warren (we first saw it over at The Verge).
We've embedded it below.
[<a href="//storify.com/tomwarren/htc-samsung-and-lg-uk-on-twitter" target="_blank">View the story "HTC, Samsung, and LG UK on Twitter" on Storify</a>]
More From Business Insider