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The Waterpik® Water Flosser Earns the American Dental Association Seal of Acceptance

FT. COLLINS, Colo., April 3, 2017 /PRNewswire/ -- Waterpik®, a leader in innovative personal oral health care products for 55 years, has received the American Dental Association Seal of Acceptance for the Waterpik® Water Flosser.  While more than 200 products carry the ADA Seal of Acceptance, the Waterpik® Water Flosser is the first and only powered interdental product to earn the Seal.

The ADA Seal of Acceptance assures consumers those products which carry the seal are safe and effective for oral health care.  Specifically, the ADA certifies that the Waterpik® Water Flosser:

  • Helps reduce plaque along the gum line and between teeth
  • Helps prevent and reduce gingivitis, often a precursor to periodontal disease

Jay McCulloch, Vice President Global Marketing, Waterpik® Oral Care, said "Waterpik® is now at the forefront of the power oral care category – especially in the area of clinical research.  Currently there are over 70 published studies showing the efficacy and safety of water flossing, and we're proud to be the first in our class to earn the ADA Seal.  Consumers can really trust Waterpik® to be a brand that is backed by science and supported by experts in the industry!"

"This product was shown to reduce plaque and gingivitis in areas between the teeth, often the most difficult areas for patients to effectively clean," said Dr. John Dmytryk, chair of the ADA Council on Scientific Affairs' Seal Subcommittee. "By granting the ADA Seal of Acceptance to the Waterpik® Water Flosser, consumers for whom these devices are appropriate can be confident that they can be a safe and effective component of their daily oral care when used as directed."

The Waterpik® Water Flossers earning the ADA Seal of Acceptance are:

  • Aquarius® Professional Designer Series (WP-670 - available in black, white, teal, blue orchid and pink, MSRP $89.99)
  • Aquarius® Professional (WP-660 - available in black or white, MSRP $79.99)
  • Ultra (WP-100 – available in black or white, MSRP $59.99)
  • Traveler™ (WP-300 – MSRP $69.99)
  • Nano™

The body of clinical research shows the Waterpik® Water Flosser to be the most effective way to clean between teeth, and it is widely recommended by dentists and dental hygienists.   It's proven to remove up to 99.9% of plaque from treated areas, and to be significantly more effective than string floss, air floss and interdental brushes. 

The Waterpik® Water Flosser is currently available through retailers, online at Waterpik.com and through dental professionals.

About Water Pik, Inc.

Water Pik, Inc. is a leading developer, manufacturer and marketer of innovative personal healthcare products sold under the Waterpik® brand name. The Company has developed and introduced many products that are considered the first of their kind and have led to the formation of new markets, including the Water Flosser, and the pulsating shower massage. The Waterpik® brand is one of the most trusted oral health brands of dental professionals throughout the world. The Company's products are sold through a variety of channels, including mass merchandisers, drug store chains and specialty retailers. Headquartered in Fort Collins, CO, the Company operates facilities in the United States, Canada, United Kingdom and the Netherlands.

For more information, visit waterpik.com. Waterpik® can also be found on Facebook and Twitter.

About the American Dental Association

The not-for-profit ADA is the nation's largest dental association, representing more than 161,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit ADA.org. For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA's consumer website MouthHealthy.org. 

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Lois Whitman                                 


HWH PR                   

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