The company name change coincides with the reveal of the next generation of its Ground Positioning Radar™, Aegis, which is being piloted by automakers for series production for ADAS and AV applications.
SOMERVILLE, Mass., September 14, 2021--(BUSINESS WIRE)--WaveSense, the world’s only provider of Ground Positioning Radar™ for precise vehicle localization, announced today the release of its next generation radar—Aegis—and that it has changed its corporate name to GPR. The new company name reflects the shift towards establishing Ground Positioning Radar™ as an industry standard that redefines what is possible in ADAS and AV by delivering vehicle positioning that works in nearly all conditions.
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Aegis, which is being piloted by automakers for series production, is the third generation of GPR’s proprietary radar. This latest product development cycle rendered a unit that is 80% smaller than the previous release and that consumes less power, while improving performance.
Using Ground Positioning Radar™, GPR maps the road substructure beneath a vehicle, which is completely unique and stable over long time frames—similar to a ﬁngerprint. This allows GPR-equipped vehicles traveling over mapped areas to ﬁnd their position quickly and with exceptional precision and reliability, regardless of conditions surrounding the vehicle such as poor weather, the lack of clear lane markings or landmarks, and while within parking garages.
"Aegis marks an inflection point in GPR’s evolution as our company is set to tap massive unmet demand from automakers to deliver autonomous features that work even in some of the toughest road conditions out there", said Tarik Bolat, Cofounder and CEO of GPR. "Our automaker partners couldn’t be more clear: GPR has the potential to change the nature of the automated driving experience."
"The release of Aegis marks a big step for both GPR and the industry as we move our first-of-its-kind product closer to commercialization," said Byron Stanley, Cofounder and CTO of GPR. "GPR provides extremely precise and reliable localization of vehicles, meeting the critical need from automakers and drivers for safer and higher performing advanced driver assistance systems today, as well as solutions to achieve an autonomous future."
GPR is advancing towards integration of their centimeter-level precision technology into consumer vehicles and commercial trucks in collaboration with some of the world’s largest OEMs and suppliers—establishing the necessary advancement of ADAS technologies to further accelerate the commercialization of AVs.
Earlier this year, GPR announced a funding round of $15 million—led by top technology investors Rhapsody Venture Partners and Impossible Ventures—and the Board of Directors and Advisory Board appointments of former Ford Motor Company Automotive President, Joe Hinrichs; former General Motors CFO, Charles "Chuck" K. Stevens III; and former CTO of Continental, Kurt Lehmann.
GPR, formerly known as WaveSense, is pioneering the safest and highest performing assisted driving and autonomous capabilities through its Ground Positioning Radar™. As the world's most precise and reliable vehicle positioning system, GPR allows vehicles to determine their precise location with centimeter-level accuracy, no matter how challenging road conditions become. Whether it’s on-road in challenging conditions like unmarked roads, poor weather, or urban canyons, off-road, or even underground, vehicles that incorporate Ground Positioning Radar™ are able to deliver a more robust, higher quality assisted and autonomous driving experience that other sensors can’t. GPR is working closely with OEMs and Tier 1 partners to help vehicles safely navigate where current ADAS sensors, including lidar and camera-based systems, fall short. For more information, visit www.GPR.com.
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Katelyn Davis, for GPR