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Wayfair.com Selects SHIFT as Agency of Record

BOSTON, MA--(Marketwire - Mar 20, 2013) - SHIFT Communications (www.shiftcomm.com) announced that Wayfair.com, the largest online retailer of home furnishings, has selected the award-winning firm as its agency of record. SHIFT will provide public relations services for the company's flagship brand as well as Joss & Main, Wayfair.com's private sale site for the home.

Following a competitive agency review conducted by Wayfair.com's communications team, SHIFT was selected for their cross-industry experience, as the team's talents live within the intersection of business, tech and consumer PR. The program accounts will be serviced out of SHIFT's Boston office.

Wayfair.com offers "a zillion things home" and is currently the largest online source of home items anywhere. SHIFT has been tasked with elevating brand awareness and driving top-tier media coverage. For Joss & Main, SHIFT will drive consumer acquisition and elevate brand awareness among home consumers and design influencers.

"We are excited to partner with SHIFT on our ongoing PR efforts to build brand awareness for Wayfair.com and Joss & Main," said Jane Carpenter, head of public relations, Wayfair.com. "SHIFT brings the right mix of expertise across B2B and B2C communications that matches our needs as a fast-paced, high-growth company."

"In a very short time, Wayfair.com has sealed its reputation as a leading e-commerce destination in the home furnishings and decor market," said Todd Defren, CEO of SHIFT Communications. "We're eager to solidify a leadership position for both brands using our extensive experience in traditional and social media."

Wayfair.com offers a zillion things home -- the largest selection of home furnishings and décor across all styles and budgets. With more than five million options from 5,000 brands, we are dedicated to helping people find the perfect product at the right price. Our unparalleled selection and superior customer service coupled with the convenience of online shopping makes it easier than ever before to find exactly what you want for your home. Other sites under the Wayfair.com umbrella include AllModern.com, a leading retailer of original modern design, and JossAndMain.com, the fastest growing private sale site for the home.

Headquartered in Boston, Massachusetts, Wayfair.com employs more than 1,200 people and operates distribution and operations centers in Ogden, Utah and Hebron, Kentucky, and international offices in Galway, London, Berlin and Sydney. The company was recently named one of America's Most Promising Companies by Forbes Magazine.

For more information, please visit www.wayfair.com, or follow us at www.facebook.com/wayfair or at www.twitter.com/wayfair or check out our blog, My Way Home, at www.wayfair.com/blog.

Joss & Main (www.jossandmain.com) offers limited-time sales on the world's best brands for your home and life including furniture, housewares, décor accents, lifestyle accessories, giftables and more at prices up to 70% off retail. Free to join, the website offers inspirational décor at attainable prices via daily events, design trend reports, and Curator's Collections, collaborating with celebrities and notable influencers within the design community. Joss & Main has introduced collections recently with Zoe Saldana, Courteney Cox, Orlando Bloom, and Bridget Moynahan among other celebrities, chefs, as well as exclusive products designed by many of these curators. Joss & Main is the fastest growing private sales site for the home and is backed by home e-retailer giant, Wayfair.com.

With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known enterprise and consumer technology brands, including McDonalds, AOL, H&R Block, and Salesforce.com, as well as numerous groundbreaking startups such as Appirio and Topo Athletic. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit http://www.shiftcomm.com.