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Weber continues to keep Singapore's grilling scene red-hot with the launch of its new Weber store

SINGAPORE, May 18, 2019 /PRNewswire/ -- Weber, the world's premier brand of barbecue grills, is set to continue spreading the grilling trend in Singapore, with the official launch of its latest Weber Store at No. 4 Sixth Avenue 276471. All discerning barbecue fans in Singapore now have another venue where they can satisfy their love for the art of grilling, all in one retail space.

Weber believes in being a trendsetter, through product innovation that meets their customers' needs, especially Weber's globally recognised covered grill concept. It's not just about selling products but creating a unique customer experience. With that in mind, Weber's new store will showcase the full range of Weber's high-quality, easy-to-use grilling products and innovative technology.

"Weber aims to create succulent moments that draw family and friends closer together through great food, grilling fun and unforgettable memories," says Steven Lim, Vice-President and Managing Director for North and Southeast Asia of Weber-Stephen.

"This 'new' lifestyle and way of cooking is proving to offer two important tangibles to every Asian: great-tasting local food, and a great reason to bring family and friends together," says Brian Hendricks, Vice President, Asia of Weber-Stephen.

This philosophy is reflected in the quality of each Weber product, and the support that Weber gives to Weber's customers. What sets Weber apart is their commitment to customer service as part of their "Weber for life" philosophy. From the moment a customer purchases their first Weber grill, Weber promises assistance and support every step of the way.

With a wide range of products to choose from, users can grill anytime, anywhere. Weber has a solution for everyone: portable grills for those who enjoy the outdoors, compact grills for those who enjoy a more intimate setting at home, and larger grills for family gatherings. Weber also offers an assortment of accessories to suit users' needs.

Furthermore, Weber's pioneering grilling techniques and equipment now allow for cooking in a variety of styles, including with indirect heat -- roasting, baking, braising, boiling, poaching, steaming and simmering -- in addition to the traditional sizzling, frying, searing, smoking and rotisserie techniques with direct heat. This means that users can cook a much wider range of recipes with Weber products, such as Chinese Baked Rice, Chinese Mooncakes, Paneer Tikka, Japanese Green Tea Cake, as well as more traditional grill fare like prawns and pork.

The new Weber store carries the full range of Weber products, including gas, charcoal and electric powered grills. Besides upright gas grills for users' backyard, Weber also offers a whole series of grills that are specially designed for compact spaces, such as its Q series grills. Compact and powerful, the Weber Q series (both gas and electric) grills are specially designed for space-challenged city dwelling. They fit comfortably into any balcony, packing up as small as 69 x 42 cm (including side tables), but are still large enough to roast a whole chicken -- the functionality of a full-size grill in a compact, cast-aluminium body and lid. The grills light up easily and quickly, and are all equipped with durable enamel cast-iron cooking grates, stainless steel burners, and a removable catch pan for easy cleaning. The Q series grills are a household favourite in every country they are sold.

The new store is open 11am to 7pm daily, so customers can drop by for what they need. (Customers can also call Weber at +65-3159-1184 or email SupportAsia@WeberStephen.com.)

If barbecue grilling has always seemed intimidating, here's the chance to get a bit of personal guidance. Weber has launched the 1st Grill Academy in Singapore, also the 1st in South East Asia at the exact location of Weber's Joo Chiat Weber Store, adding to a total of over 100 Grill Academies in the world.

At Weber's Grill Academy, people will get hands-on grill demonstrations and an opportunity to practice with Weber's gas grills and charcoal grills. Whether or not you are a Weber grill owner, you are welcome to sign up for the 3 hours Weber Essential Course.

With a maximum of 12 participants at each session, the intimate learning environment ensures that every grill enthusiast gets personal face time with Weber's seasoned teaching chefs. Participants are guaranteed fun times that they can enjoy with family and friends.

About Weber-Stephen
Weber-Stephen Products LLC, headquartered in Palatine, Illinois, US, is the world's premier manufacturer of charcoal, gas and electric grills, grilling accessories and other outdoor room products. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber® kettle. What started out as a burning passion for George, has evolved into a grilling revolution that has spread across the world. Today, Weber grills are sold in more than 72 countries, including a recent expansion into Asia via India, China, Hong Kong, Korea, Japan and Singapore. Weber has the strongest consumer outreach program in the industry, providing dedicated customer service via SupportAsia@weberstephen.com and a content-rich website with grilling tips, techniques, and original Weber recipes at www.weber.com®.  Weber can also be followed on Facebook (www.facebook.com/weberasia) and Instagram (www.instagram.com/weberasia).               

Weber Store & Grill Academy
463 Joo Chiat Road, Singapore 427675. Tel: +65-6348-8313
Weber Store
244 River Valley Road, Singapore 238300. Tel: +65-6732 5388
Weber Store
No. 4 Sixth Avenue, Singapore 276471. Tel: +65-6909-9896