PORTLAND, OR--(Marketwired - Jun 4, 2013) - Webtrends, the global leader in digital intelligence, today released a significant update to its Webtrends Optimize platform, introducing a depth of insight and targeting capabilities never before available for digital marketing leaders. With Optimize, brands can now use historical and in-session behavior to deliver targeted content and identify and create high-value, personalized experiences across every stage of a customer's digital journey. Demonstrations of these new capabilities will be available at the Webtrends IRCE 2013 Booth #709 in Chicago, June 4-7, 2013.
Brands are falling short in delivering relevant experiences for their customers online. According to results from Forrester Research, Inc.'s May 2013 report, The State of Digital Experience Customer Technology, 22% of respondents found their third-party partners lacking in their ability to help create digital experience strategies. Despite a wealth of information about users' context, few firms are taking advantage of the data to predict what users want and need.
"There is an enormous disconnect between what customers expect from brands and what brands are able to deliver, despite an incredible amount of digital customer information at marketers' disposal. Marketers are struggling to make this data actionable," says Martin Doettling, Chief Marketing Officer at Webtrends. "Webtrends Optimize solves this challenge by combining historical and in-the-moment customer data which provides deep insights into each customer. This helps brands deliver relevant, precision targeted content for an optimized customer experience that truly delivers business results."
The Webtrends Optimize Solution
Optimize is Webtrends flagship conversion optimization solution that uses a full-service approach to create relevant experiences for customers across digital channels. Through an integration with Webtrends Streams, brands can deliver the right experience for site visitors, increase engagement and optimize end-to-end marketing campaigns in one comprehensive solution.
Optimize features include:
- Precision Targeting - uses a combination of in-session and behavioral visitor data from Streams to deliver a customized experience to each site visitor via Full Session Scoring.
- Segment Discovery - a tool that uses historical and behavioral data to identify high-value customers, predict and define the best way to target them even before they act on the site.
- Engagement Optimization - tests and targets content and offers based on important ecommerce non-conversion metrics such as increasing Average Order Value or time spent on the site.
- Campaign Optimization - URL based optimization which enables content optimization within email, social, and ad campaigns allowing brands to personalize the customer experience at every stage.
Webtrends Streams was introduced to market in December 2012 and presents organizations with configurable live streams of real-time online customer activities power extensive 'as-it-happens' views of a company's online business that is unprecedented in terms of immediacy and scale. With this announcement, Streams' unique features and analysis will be integrated within the Optimize platform.
The new Optimize platform is available immediately. Webtrends will debut the platform at IRCE 2013 in Chicago; come by booth #709 for a demonstration.
About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics and optimization solutions delivered across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time. Webtrends is co-headquartered in Portland and San Francisco, with offices in Seattle, London, Melbourne, France, Germany, Italy and more locations.
Webtrends dramatically improves digital marketing results for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular, Petrobras, Alitalia, KLM, ASOS and more.