The ELLE Decor Café at The Plaza is officially open for business. The hotel’s legendary Rose Club, previously known as the Persian Room, has hosted performances by Billie Holiday, Duke Ellington, Bob Hope, and Liza Minnelli, to name just a few. Now, the balcony-level space has been given a vivacious refresh.
ELLE Decor tapped designer and ED A-Lister Sasha Bikoff to transform the pop-up, which is the first location of its kind in the United States. Bikoff's redesign pays homage to the cafe’s jazzy history, while infusing it with a pattern-punched, modern appeal. Bikoff also used the project to debut her stylish new fabric—Uptown Toile—from an upcoming collaboration with Vervain, which can be seen throughout the space.
According to ELLE Decor Editor in Chief Whitney Robinson, working with Bikoff presented the opportunity to showcase the power of design today. “ELLE Decor has always been, and will always be, the ultimate connector from the interior design community to the world at large. What better idea than, to partner one of the most iconic hotel properties with one of the hottest young interior designers working today?” said Robinson. “Part of ED’s mission is to showcase the stars of the interior design world and show how design can transform spaces from uninspired four blank walls to the most magical, Instagram-worthy spaces. What I hope is that a project like the ELLE Decor Café at The Plaza shows the world how interior design can make us happier, make us live better, and allow us to dream.”
The ELLE Decor Café will run through March 31, 2020, and is open Monday to Friday from 4 p.m. to 12 a.m., and Saturday to Sunday from 12 p.m. to 12 a.m. Visit the full menu here. Reservations are not required.
Make sure to share your favorite ELLE Decor Café photos using the #EDCafe hashtag, and we'll post our favorites to our Instagram page!
We’d also like to extend our thanks to all of our sponsors and partners:
- ELLE Decor Collection
- Sasha Bikoff for Vervain
- The Shade Store
- The Rug Company
- Universal Furniture
Thanks to The Plaza Hotel and Fairmont Hotels along with the below for supporting the production of our video:
Director: Tyler Joe
Deputy Visual Director: Don Kinsella
Visual Director: David Murphy
Hearst Bookings Director: Steven Brown
Visual Department Intern: Neriah Hadad
Talent: Damaris Lewis
Digital Editors: Elizabeth Angell, Lucia Tonelli
Brand Marketing Director: Esther Deming
Assistant: Jim Josephs
Makeup: Lilly Rivera/Warren Tricomi
Manicurist: Doina Patrascu/Warren Tricomi
Hair Salon: Warren Tricomi
Fashion Editor: Kia Goosby
Fashion Assistant: Tierney Lowery
Clothing and Accessories: Victoria Beckham, L'Agence, Jimmy Choo, Fallon Jewelry, Oscar de la Renta, RJ Graziano, Chloe + Isabel, and Noir
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