Wells Fargo today announced that Jenny Flores will join the company to lead its small business growth philanthropy, and company veteran Darlene Goins has been named head of financial health philanthropy. Both will be based in San Francisco. Flores begins work Jan. 6, 2020, and Goins assumes her leadership role effective immediately.
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Jenny Flores, new head of Small Business Growth philanthropy at Wells Fargo (Photo: Business Wire)
Flores and Goins will report to Brandee McHale, president of the Wells Fargo Foundation, who oversees Wells Fargo’s new philanthropic strategy focused on solving three societal challenges: housing affordability, financial health, and small business growth.
"As we continue to transform our philanthropy, these highly respected industry leaders will advance Wells Fargo’s commitment to unlocking economic opportunity and helping people succeed financially," said McHale. "Supporting the growth of small business is critical to job creation, and empowering low-income households to build wealth is how we help people reach their full potential. Jenny and Darlene bring seasoned expertise and a sense of urgency to finding new solutions and driving innovation at scale in their respective areas."
Eileen Fitzgerald joined the Wells Fargo team in October to manage housing affordability philanthropy.
Small Business Growth leader
Flores will be responsible for shaping the company’s small business growth philanthropy aimed at helping entrepreneurs access capital and technical assistance so they can expand their impact on the economy and ability to provide jobs.
She has more than 20 years of experience overseeing philanthropic investments, employee engagement and corporate citizenship initiatives. Most recently, she was head of community affairs and corporate social responsibility at Bank of the West, where she led the company’s strategy for small business engagement and impact including the creation of a new $30 million investment fund with community development financial institutions for small business owners. In addition, Flores advocated for an enterprise small business strategy in support of women entrepreneurs, resulting in a coordinated effort across the bank’s resources to provide female founders with access to capital, tailored mentorship and networks needed to scale revenue. Flores also launched a partnership with the Sustainable Ocean Alliance to accelerate the growth of innovative businesses focused on using the latest technology to protect the health of the ocean and the environment.
Prior to Bank of the West, Flores spent a decade in community development at Citigroup, and also held roles at the Congress of California Seniors, Greenlining Institute, and the California State Legislature.
She currently serves as a mentor with the Nasdaq Entrepreneurial Center’s Milestone Makers Program and sits on the board of directors for the Ocean Conservancy. Flores received a bachelor’s degree in political science from the University of California–Berkeley and a master’s degree from the FW Olin Graduate School of Business at Babson College in Wellesley, Massachusetts.
Financial Health leader
Goins will oversee grant-making and collaborative efforts with nonprofits to expand financial health programming that will help households maximize income through positive financial behaviors and planning designed to increase savings, reduce debt and improve credit scores.
Goins has more than 20 years of experience leading strategic initiatives that drive business and societal impact, including building long-term financial health for underserved communities. At Wells Fargo, Goins led strategy and innovation around the company’s award-winning Hands On Banking®, a free, bilingual program that has provided education and resources to more than 9 million youth, adults, seniors, veterans, entrepreneurs and people with disabilities. Most recently, Hands on Banking evolved to include interactive content designed for youth, helping them build lifelong positive financial behaviors and manage money as they enter the workforce.
Previously, Goins held a variety of leadership roles at FICO (originally Fair, Isaac and Company), a credit scoring and analytics software company. She was responsible for leading FICO® Score Open Access, a consumer credit score program that earned accolades from the Obama Administration, regulators and consumer advocacy groups, among others. She also held management positions at Nomis Solutions, First Data Corporation and Austin Logistics, Inc.
She serves on the board of directors for the American Banker Association Foundation and Jump$tart Coalition for Personal Financial Literacy. She earned a bachelor’s degree in electrical engineering and a master’s degree in engineering from Stanford University.
About Wells Fargo
Founded in 1852 and headquartered in San Francisco, Wells Fargo & Company (NYSE:WFC) provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through 7,500 locations, more than 13,000 ATMs, and the internet (wellsfargo.com). With approximately 261,000 team members, Wells Fargo serves one in three households in the United States. With its corporate philanthropy, Wells Fargo aims to pave a path to stability and financial success for underserved communities by focusing on housing affordability, small business growth, and financial health, among other local community needs. In 2018, Wells Fargo donated $444 million to nearly 11,000 nonprofits. For 10 consecutive years, Wells Fargo has held the honor of No. 1 in workplace giving by United Way Worldwide. Wells Fargo team members also actively support communities by donating more than 2 million hours of volunteer time in the last year. News, insights and more information on the company’s overall corporate responsibility are available at Wells Fargo Stories and www.wellsfargo.com/impact.
Kim Erlichson, 201-463-4243