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We're positioned to meet demand: GoPro CEO

Michelle Fox
David Paul Morris | Bloomberg | Getty Images

GoPro (GPRO) shares hit a new all-time high Monday, as the camera-maker unveiled models it hopes make a lot of holiday wish lists.

While the company has had supply constraints in the past, founder and CEO Nick Woodman told CNBC this year GoPro is ready to meet consumer interest.

"You always hope that you have high demand for your products and we always have in the fourth quarter," Woodman said Monday in an interview with " Power Lunch ."

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"In previous years, we were growing the company very quickly. We still are growing quickly ... but we're better positioned this year than ever before to get our product out to our global supply chain to meet demand as best we can."

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GoPro, the maker of compact cameras that adventure-seekers can mount to their equipment, introduced three models that will hit store shelves Sunday. The Hero4 Black retails for $499, the Hero4 Silver costs $399 and the Hero has a $129 price tag.

"We're excited because this is the best-executed product launch we've had at the company. In past years we were understaffed and this year we're now over 800 employees strong," Woodman said.

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The company has seen its shares soar 250 percent since going public in June. It now has a market cap of $10 billion.

Woodman said he's not concerned about the skyrocketing stock price.

"Stock prices will go up, stock prices will go down. We can't control that. It's important to take a long-term view on this," he said. "I'm comforted by the fact that we have a very big, long-term vision for the business. At the end of the day, as long as we continue to execute on our vision, everything will be OK."