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Western Digital Unveils microSD Card for Surveillance Cameras

Zacks Equity Research

Western Digital Corporation WDC recently launched the new WD Purple SC QD312 Extreme Endurance micro-SD tailor-made for futuristic surveillance cameras.

Robust adoption of dynamic and complex data-centric applications, including surveillance cameras requires 24/7 video capture which creates a demand of data storage architecture that supports the immense workload.

Notably, modern analytics is increasingly leveraging on video recordings to help businesses unlock effective and meaningful insights which aid them in realizing their goals for instance analyzing shopping behavior via video facial recognition. Western Digital’s SD card meets this demand of data storage effectively.

Notably, shares of Western digital have gained 37.1% on a year-to-date basis, significantly outperforming the industry’s rally of 24.4%.

Key Features

The new card enables smooth capture of emerging 4K Ultra HD videos for next-generation artificial intelligence (AI) enabled cameras. Its humidity-resistant and rugged design features ensure that it functions uninterrupted even in challenging environmental conditions.

Further, available in the 64 GB to 256 GB variants, the micro SD card delivers sequential read and write speed of up to 100MB/s and can support UHS Speed Class 11 and Speed Class 10. Further, the micro-SD card is capable of operating at a temperature range of -25 to +125 degrees Celsius.

The aforementioned features ensure smooth real-time data capture, storage in next generation formats of 4K Ultra HD, and access of video surveillance.

Analyzing Market Opportunities

The card is an effective addition to company’s surveillance portfolio. The high-capacity Western Digital Purple Surveillance HDD is already aiding surveillance analytics. With this new Purple card launch, we expect the company to strengthen market position against the likes of Seagate Technology STX.

Per a MarketsandMarkets report, “Video Surveillance Storage Market” is projected to reach $18.28 billion from 2015 to 2020 at a CAGR of 22.41%.

Furthermore, per an Orbis Research report, as revealed by Reuters, the global video surveillance market is expected to reach $63.2 billion from 2017 to 2022 at a CAGR of 18.3%. The market valuation in 2015 was $19.51 billion.

Per an IHS Markit report, worldwide shipments of professional video surveillance cameras are projected to grow from 127 million in 2017 to over 200 million in 2022. Moreover, on-board storage video surveillance cameras are expected to grow by an average of roughly 19% per yearover the same time period.

The aforementioned reports strengthen the prospects of investment opportunities in the new SD card designed for video surveillance. We believe this ongoing expansion of the company’s product portfolio will bode well for the company’s top line.

Bottom Line

The new products are aimed at innovating memory technologies further, which in turn will reinforce the company’s product portfolio. We believe that the momentum from the launch of the Western Digital product suite will help the company to emerge as a major player in the rapidly growing storage market, in turn lending greater stability to its revenue stream. Additionally, this will help Western Digital gain new customers, going forward.

Zacks Rank & Key Picks

Currently, Western Digital carries a Zacks Rank #3 (Hold).

Some better-ranked stocks in the broader technology sector are Cadence Design Systems, Inc. CDNS and Castlight Health, Inc. CSLT, both flaunting a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Long-term earnings growth rate for Cadence Design and Castlight is currently pegged at 12% and 22.5%, respectively.

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