As countries remain in lockdown, the continued disruption is threatening to cut off supply chains and increase food insecurity. It’s a particularly harrowing issue for those with infants and toddlers as formula and other baby food items are in high demand.
It’s a problem Happy Family Organics, one of the top organic baby food brands in the U.S., wants to help to solve.
“We are working tirelessly to fill the demand and it is very real and serious,” founder Shazi Visram said in an interview with Yahoo Finance’s On The Move.
“We've always put babies before business. And despite there being such huge demand from our retail accounts, we also realize there are people in need who who are not able to go to the store and purchase food right now. So we've been working around the clock to provide to provide food to people in need, as well as service the accounts that support most families.”
This all comes at a time when organic food sales have boomed as more Americans fill their carts with everything from organic poultry to fruit snacks.
The trend has extended itself to the baby food aisle as well, and Happy Family Organics has captured a slice of the market.
Visram recently launched Healthynest, a company that fosters healthy, neurological development in babies, a venture that she says is particularly important now.
“Happy Family is all about removing toxins and pesticides from our babies’ bodies and our soil. And it's really important when you think about mental health to ensure that we are protecting our children and their developing bodies and brains,” Visram said.
“This is the right time, now more than ever, to think more holistically about how a baby's body and brain develop in the environment that they're in, and how we need to focus on creating a safe space.”
Bridgette Webb is a producer at Yahoo Finance. Follow her on Twitter @bridgetteAwebb.
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