Amazon (AMZN) went on a price-slashing spree at Whole Foods Market stores on Monday following the completion of its $13.7 billion acquisition of the high-end grocery store chain.
Shoppers visiting the Columbus Circle location in New York City, like Yahoo Finance did this morning, will be greeted by a banner that says “We’re growing something good. This is just the beginning” featuring both of their logos. They’ll also notice a display of the Amazon Echo and the Amazon Echo Dot at a significant discount.
Throughout the store, they’ll find little orange labels for a “new lower price.” The new prices aren’t just for Amazon Prime members. They’re for everyone.
In the produce section, there some deals on avocados. Organic avocados went from $2.99 a piece to $1.99, while conventional avocados fell from $2.50 each to $1.49. Those cuts come even as avocado prices have been rising thanks to a supply shortage in Mexico and a weaker-than-expected harvest in California.
Other deals in the produce section include bananas from Costa Rica and Colombia falling from $0.99 to $0.69 and other whole trade bananas from Costa Rica/ Colombia falling from $0.79 to $0.49 per pound. Organic Gala apples dropped from $2.99 per pound to $1.99, while organic Fuji apples fell from $3.49 to $1.99 per pound.
At the seafood counter, fresh and farm raised Atlantic salmon filets dropped from $14.99 per pound to $9.99, while fresh and farm raised tilapia filets fell from $11.99 per pound to $7.99. Some of the frozen fish items saw their prices drop by a couple of bucks, too.
Animal-welfare-rated 85% lean ground beef fell $2 to $4.99 per pound. (Pro tip: Be sure to look for the animal-welfare-rated label as the discount does not appear to apply to 85% lean ground grass-fed beef.)
Organic large brown eggs fell from $4.29 to $3.99, while 1 lb. (four sticks) of 365 Everyday Value Organic Butter (salted) dropped from $5.29 to $4.49. Almond butter, both creamy and crunchy, saw their prices fall by $1 to $6.99 per jar.
Julia La Roche is a finance reporter at Yahoo Finance.