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Why Brightcove Inc (BCOV) Could Be A Buy

Chris Amalia

Brightcove Inc (NASDAQ:BCOV), a internet software and services company based in United States, saw significant share price volatility over the past couple of months on the NasdaqGS, rising to the highs of $8 and falling to the lows of $6.75. This high level of volatility gives investors the opportunity to enter into the stock, and potentially buy at an artificially low price. A question to answer is whether BCOV’s current trading price of $7.4 reflective of the actual value of the small-cap? Or is it currently undervalued, providing us with the opportunity to buy? Let’s take a look at BCOV’s outlook and value based on the most recent financial data to see if there are any catalysts for a price change. Check out our latest analysis for Brightcove

What is BCOV worth?

The stock seems fairly valued at the moment according to my relative valuation model. I’ve used the price-to-book ratio in this instance because there’s not enough visibility to forecast its cash flows, and its earnings doesn’t seem to reflect its true value. The stock’s ratio of 3.9x is currently trading slightly below its industry peers’ ratio of 4.6x, which means if you buy BCOV today, you’d be paying a relatively fair price for it. And if you believe that BCOV should be trading at this level in the long run, then there’s not much of an upside to gain from mispricing. Is there another opportunity to buy low in the future? Since BCOV’s share price is quite volatile, we could potentially see it sink lower (or rise higher) in the future, giving us another chance to buy. This is based on its high beta, which is a good indicator for how much BCOV moves relative to the rest of the market.

What kind of growth will BCOV generate?

NasdaqGS:BCOV Future Profit Nov 10th 17

Investors looking for growth in their portfolio may want to consider the prospects of a company before buying its shares. Although value investors would argue that it’s the intrinsic value relative to the price that matter the most, a more compelling investment thesis would be high growth potential at a cheap price. With profit expected to grow by 32.76% over the next year, the near-term future seems bright for BCOV. It looks like higher cash flows is on the cards for the stock, which should feed into a higher share valuation.

What this means for you:

Are you a shareholder? It seems like the market has already priced in BCOV’s positive outlook, with shares trading around its fair value. However, there are also other important factors which we haven’t considered today, such as the financial strength of the company. Have these factors changed since the last time you looked at BCOV? Will you have enough confidence to invest in the company should the price drop below its fair value?

Are you a potential investor? If you’ve been keeping tabs on BCOV, now may not be the most optimal time to buy, given it is trading around its fair value. However, the optimistic prospect is encouraging for BCOV, which means it’s worth further examining other factors such as the strength of its balance sheet, in order to take advantage of the next price drop.

Price is just the tip of the iceberg. Dig deeper into what truly matters – the fundamentals – before you make a decision on Brightcove. You can find everything you need to know about BCOV in the latest infographic research report. If you are no longer interested in Brightcove, you can use our free platform to see my list of over 50 other stocks with a high growth potential.


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.