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# Why The Coca-Cola Company’s (NYSE:KO) High P/E Ratio Isn’t Necessarily A Bad Thing

This article is for investors who would like to improve their understanding of price to earnings ratios (P/E ratios). To keep it practical, we’ll show how The Coca-Cola Company’s (NYSE:KO) P/E ratio could help you assess the value on offer. Based on the last twelve months, Coca-Cola’s P/E ratio is 68.57. In other words, at today’s prices, investors are paying \$68.57 for every \$1 in prior year profit.

### How Do I Calculate Coca-Cola’s Price To Earnings Ratio?

The formula for P/E is:

Price to Earnings Ratio = Share Price ÷ Earnings per Share (EPS)

Or for Coca-Cola:

P/E of 68.57 = \$49.86 ÷ \$0.73 (Based on the trailing twelve months to September 2018.)

### Is A High Price-to-Earnings Ratio Good?

A higher P/E ratio means that investors are paying a higher price for each \$1 of company earnings. That isn’t necessarily good or bad, but a high P/E implies relatively high expectations of what a company can achieve in the future.

### How Growth Rates Impact P/E Ratios

If earnings fall then in the future the ‘E’ will be lower. That means unless the share price falls, the P/E will increase in a few years. Then, a higher P/E might scare off shareholders, pushing the share price down.

Coca-Cola saw earnings per share decrease by 32% last year. And EPS is down 21% a year, over the last 5 years. This growth rate might warrant a below average P/E ratio.

### How Does Coca-Cola’s P/E Ratio Compare To Its Peers?

The P/E ratio essentially measures market expectations of a company. You can see in the image below that the average P/E (26.1) for companies in the beverage industry is lower than Coca-Cola’s P/E.

Coca-Cola’s P/E tells us that market participants think the company will perform better than its industry peers, going forward. Clearly the market expects growth, but it isn’t guaranteed. So investors should delve deeper. I like to check if company insiders have been buying or selling.

### Remember: P/E Ratios Don’t Consider The Balance Sheet

The ‘Price’ in P/E reflects the market capitalization of the company. In other words, it does not consider any debt or cash that the company may have on the balance sheet. Theoretically, a business can improve its earnings (and produce a lower P/E in the future), by taking on debt (or spending its remaining cash).

Such expenditure might be good or bad, in the long term, but the point here is that the balance sheet is not reflected by this ratio.

### Coca-Cola’s Balance Sheet

Net debt totals 12% of Coca-Cola’s market cap. It would probably deserve a higher P/E ratio if it was net cash, since it would have more options for growth.

### The Bottom Line On Coca-Cola’s P/E Ratio

Coca-Cola trades on a P/E ratio of 68.6, which is multiples above the US market average of 17.9. With some debt but no EPS growth last year, the market has high expectations of future profits.

Investors should be looking to buy stocks that the market is wrong about. As value investor Benjamin Graham famously said, ‘In the short run, the market is a voting machine but in the long run, it is a weighing machine.’ So this free visualization of the analyst consensus on future earnings could help you make the right decision about whether to buy, sell, or hold.

Of course, you might find a fantastic investment by looking at a few good candidates. So take a peek at this free list of companies with modest (or no) debt, trading on a P/E below 20.

To help readers see past the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price-sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned. For errors that warrant correction please contact the editor at editorial-team@simplywallst.com.