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Why Fitbit, Inc. (NYSE:FIT) Could Be Worth Watching

Simply Wall St

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Fitbit, Inc. (NYSE:FIT), which is in the electronic business, and is based in United States, received a lot of attention from a substantial price movement on the NYSE over the last few months, increasing to $6.06 at one point, and dropping to the lows of $4.43. Some share price movements can give investors a better opportunity to enter into the stock, and potentially buy at a lower price. A question to answer is whether Fitbit's current trading price of $4.46 reflective of the actual value of the small-cap? Or is it currently undervalued, providing us with the opportunity to buy? Let’s take a look at Fitbit’s outlook and value based on the most recent financial data to see if there are any catalysts for a price change.

See our latest analysis for Fitbit

What's the opportunity in Fitbit?

According to my valuation model, Fitbit seems to be fairly priced at around 15% below my intrinsic value, which means if you buy Fitbit today, you’d be paying a fair price for it. And if you believe the company’s true value is $5.26, then there’s not much of an upside to gain from mispricing. Although, there may be an opportunity to buy in the future. This is because Fitbit’s beta (a measure of share price volatility) is high, meaning its price movements will be exaggerated relative to the rest of the market. If the market is bearish, the company’s shares will likely fall by more than the rest of the market, providing a prime buying opportunity.

What does the future of Fitbit look like?

NYSE:FIT Past and Future Earnings, June 10th 2019

Investors looking for growth in their portfolio may want to consider the prospects of a company before buying its shares. Buying a great company with a robust outlook at a cheap price is always a good investment, so let’s also take a look at the company's future expectations. With profit expected to grow by 60% over the next couple of years, the future seems bright for Fitbit. It looks like higher cash flow is on the cards for the stock, which should feed into a higher share valuation.

What this means for you:

Are you a shareholder? It seems like the market has already priced in FIT’s positive outlook, with shares trading around its fair value. However, there are also other important factors which we haven’t considered today, such as the financial strength of the company. Have these factors changed since the last time you looked at the stock? Will you have enough conviction to buy should the price fluctuates below the true value?

Are you a potential investor? If you’ve been keeping an eye on FIT, now may not be the most optimal time to buy, given it is trading around its fair value. However, the optimistic prospect is encouraging for the company, which means it’s worth diving deeper into other factors such as the strength of its balance sheet, in order to take advantage of the next price drop.

Price is just the tip of the iceberg. Dig deeper into what truly matters – the fundamentals – before you make a decision on Fitbit. You can find everything you need to know about Fitbit in the latest infographic research report. If you are no longer interested in Fitbit, you can use our free platform to see my list of over 50 other stocks with a high growth potential.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. Thank you for reading.