One time I went to interview Herb Kelleher in his office at Love Field in Dallas.
It was morning and I went in and sat down across his desk. I noticed a big bowl of candy bars on the desk right in front of him. A variety, but I distinctly remember a bunch of PayDay bars. I asked him why he had a bowl of candy bars on his desk.
“Oh I like to drink a lot,” he said. “And these babies help in the morning. Want one?” With that he grabbed a PayDay and tossed it to me, and he grabbed another one for himself.
That night I went to a bar with him along with Gordon Bethune, then CEO of Continental (UAL), another larger-than-life character. The three of us drank Wild Turkey 101 on the rocks (Herb’s favorite) until I couldn’t see. Herb and Gordo enjoyed that very much. I staggered out. They continued on.
Besides that, Herb was an incredible CEO. A visionary really. Southwest Airlines (LUV) was his brainchild. A company and a concept that revolutionized the airline business. Same aircraft. No reserved seats. Direct flights. All that.
At one point Southwest had all the profits in the airline business for more than an entire decade. All of it! Look it up.
Herb was also a great leader. People loved working for him. He wasn’t flashy or loud. He was just cool. And smart. Super smart. He seemed to me like a classic laconic shrewd Texan. I later found out he was from New Jersey. Oh well: a classic laconic shrewd New Jerseyan.
Herb was a straight shooter. There was no bull. Just results.
Andy Serwer is editor-in-chief of Yahoo Finance. Follow him on Twitter @serwer.