The NFL does not pay its halftime show performers, which have included chart-topping musicians and singers like Maroon 5, Justin Timberlake, Lady Gaga and Beyonce. Instead, the league covers production costs and other expenses related to the show, which often costs several million dollars.
While performers don’t receive a direct Super Bowl payday, an appearance on such a massive international stage can yield other financial benefits. The halftime show provides a rare opportunity for artists to promote their music and performing chops to tens of millions of viewers at one time.
Maroon 5 had a sales spike of 488 percent after its performance at last year’s Super Bowl, according to Nielsen data. In 2017, Lady Gaga had sales of her digital catalog increase more than 1,000 percent on the day of the game. She sold roughly 150,000 albums and songs.
The Super Bowl LIV halftime show will be the first produced by Shawn “Jay Z” Carter’s Roc Nation Sports, which signed a wide-ranging production partnership last fall. The game will air in more than 180 countries around the world.
"Ever since I saw Diana Ross fly off into the sky at the halftime show, I dreamed of performing at the Super Bowl," Lopez said in a statement last September. "And now it's made even more special not only because it's the NFL's 100th anniversary, but also because I am performing with a fellow Latina. I can't wait to show what us girls can do on the world's biggest stage."
The San Francisco 49ers and the Kansas City Chiefs will face off at 6:30 p.m. ET Sunday on FOX.
This story has been updated.