Why Kelly Services Inc’s (NASDAQ:KELY.A) ROE Of 7.43% Does Not Tell The Whole Story

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I am writing today to help inform people who are new to the stock market and looking to gauge the potential return on investment in Kelly Services Inc (NASDAQ:KELY.A).

Kelly Services Inc (NASDAQ:KELY.A) generated a below-average return on equity of 7.43% in the past 12 months, while its industry returned 16.79%. An investor may attribute an inferior ROE to a relatively inefficient performance, and whilst this can often be the case, knowing the nuts and bolts of the ROE calculation may change that perspective and give you a deeper insight into KELY.A’s past performance. Today I will look at how components such as financial leverage can influence ROE which may impact the sustainability of KELY.A’s returns. See our latest analysis for Kelly Services

Breaking down Return on Equity

Firstly, Return on Equity, or ROE, is simply the percentage of last years’ earning against the book value of shareholders’ equity. It essentially shows how much the company can generate in earnings given the amount of equity it has raised. Generally speaking, a higher ROE is preferred; however, there are other factors we must also consider before making any conclusions.

Return on Equity = Net Profit ÷ Shareholders Equity

Returns are usually compared to costs to measure the efficiency of capital. Kelly Services’s cost of equity is 8.59%. This means Kelly Services’s returns actually do not cover its own cost of equity, with a discrepancy of -1.16%. This isn’t sustainable as it implies, very simply, that the company pays more for its capital than what it generates in return. ROE can be split up into three useful ratios: net profit margin, asset turnover, and financial leverage. This is called the Dupont Formula:

Dupont Formula

ROE = profit margin × asset turnover × financial leverage

ROE = (annual net profit ÷ sales) × (sales ÷ assets) × (assets ÷ shareholders’ equity)

ROE = annual net profit ÷ shareholders’ equity

NasdaqGS:KELY.A Last Perf June 25th 18
NasdaqGS:KELY.A Last Perf June 25th 18

Essentially, profit margin shows how much money the company makes after paying for all its expenses. Asset turnover shows how much revenue Kelly Services can generate with its current asset base. The most interesting ratio, and reflective of sustainability of its ROE, is financial leverage. Since financial leverage can artificially inflate ROE, we need to look at how much debt Kelly Services currently has. The debt-to-equity ratio currently stands at a low 2.80%, meaning Kelly Services still has headroom to borrow debt to increase profits.

NasdaqGS:KELY.A Historical Debt June 25th 18
NasdaqGS:KELY.A Historical Debt June 25th 18

Next Steps:

ROE is a simple yet informative ratio, illustrating the various components that each measure the quality of the overall stock. Kelly Services’s below-industry ROE is disappointing, furthermore, its returns were not even high enough to cover its own cost of equity. Although, its appropriate level of leverage means investors can be more confident in the sustainability of Kelly Services’s return with a possible increase should the company decide to increase its debt levels. Although ROE can be a useful metric, it is only a small part of diligent research.

For Kelly Services, I’ve put together three relevant aspects you should further examine:

  1. Financial Health: Does it have a healthy balance sheet? Take a look at our free balance sheet analysis with six simple checks on key factors like leverage and risk.

  2. Future Earnings: How does Kelly Services’s growth rate compare to its peers and the wider market? Dig deeper into the analyst consensus number for the upcoming years by interacting with our free analyst growth expectation chart.

  3. Other High-Growth Alternatives : Are there other high-growth stocks you could be holding instead of Kelly Services? Explore our interactive list of stocks with large growth potential to get an idea of what else is out there you may be missing!


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.

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