Take-Two Interactive Software (NASDAQ: TTWO) shares are trading higher after the company's 2K announced a partnership with the NFL allowing the label to feature current NFL players, numbers and images in games. The company said multiple football games are in development and set to launch starting in 2021.
The company is the publisher of the popular NBA 2K series and its current game lineup doesn’t include an NFL game. This partnership will allow it to become a direct competitor to Electronic Art’s (NYSE: EA) Madden NFL.
Found in 1993, Take-Two consists of two wholly-owned labels, Rockstar Games and 2K. The firm is one of the world's largest independent video game publishers on consoles, PCs, smartphones, and tablets.
Take-Two was trading 1.67% higher at $162.22 at the time of publication on Friday. The stock has a 52-week high of $164 and a 52-week low of $100.
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