Why We Like WD-40 Company’s (NASDAQ:WDFC) 34% Return On Capital Employed

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Today we'll look at WD-40 Company (NASDAQ:WDFC) and reflect on its potential as an investment. To be precise, we'll consider its Return On Capital Employed (ROCE), as that will inform our view of the quality of the business.

First, we'll go over how we calculate ROCE. Second, we'll look at its ROCE compared to similar companies. Finally, we'll look at how its current liabilities affect its ROCE.

Return On Capital Employed (ROCE): What is it?

ROCE measures the 'return' (pre-tax profit) a company generates from capital employed in its business. In general, businesses with a higher ROCE are usually better quality. Overall, it is a valuable metric that has its flaws. Author Edwin Whiting says to be careful when comparing the ROCE of different businesses, since 'No two businesses are exactly alike.

So, How Do We Calculate ROCE?

Analysts use this formula to calculate return on capital employed:

Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities)

Or for WD-40:

0.34 = US$81m ÷ (US$317m - US$81m) (Based on the trailing twelve months to November 2019.)

Therefore, WD-40 has an ROCE of 34%.

See our latest analysis for WD-40

Is WD-40's ROCE Good?

ROCE is commonly used for comparing the performance of similar businesses. Using our data, we find that WD-40's ROCE is meaningfully better than the 13% average in the Household Products industry. We consider this a positive sign, because it suggests it uses capital more efficiently than similar companies. Putting aside its position relative to its industry for now, in absolute terms, WD-40's ROCE is currently very good.

In our analysis, WD-40's ROCE appears to be 34%, compared to 3 years ago, when its ROCE was 26%. This makes us wonder if the company is improving. The image below shows how WD-40's ROCE compares to its industry, and you can click it to see more detail on its past growth.

NasdaqGS:WDFC Past Revenue and Net Income, March 10th 2020
NasdaqGS:WDFC Past Revenue and Net Income, March 10th 2020

When considering this metric, keep in mind that it is backwards looking, and not necessarily predictive. Companies in cyclical industries can be difficult to understand using ROCE, as returns typically look high during boom times, and low during busts. ROCE is only a point-in-time measure. Future performance is what matters, and you can see analyst predictions in our free report on analyst forecasts for the company.

Do WD-40's Current Liabilities Skew Its ROCE?

Liabilities, such as supplier bills and bank overdrafts, are referred to as current liabilities if they need to be paid within 12 months. The ROCE equation subtracts current liabilities from capital employed, so a company with a lot of current liabilities appears to have less capital employed, and a higher ROCE than otherwise. To counteract this, we check if a company has high current liabilities, relative to its total assets.

WD-40 has total assets of US$317m and current liabilities of US$81m. As a result, its current liabilities are equal to approximately 26% of its total assets. This is quite a low level of current liabilities which would not greatly boost the already high ROCE.

The Bottom Line On WD-40's ROCE

With low current liabilities and a high ROCE, WD-40 could be worthy of further investigation. WD-40 looks strong on this analysis, but there are plenty of other companies that could be a good opportunity . Here is a free list of companies growing earnings rapidly.

I will like WD-40 better if I see some big insider buys. While we wait, check out this free list of growing companies with considerable, recent, insider buying.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Thank you for reading.

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