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# Is Willamette Valley Vineyards Inc (NASDAQ:WVVI) Attractive At Its Current PE Ratio?

The content of this article will benefit those of you who are starting to educate yourself about investing in the stock market and want to start learning about core concepts of fundamental analysis on practical examples from today’s market.

Willamette Valley Vineyards Inc (NASDAQ:WVVI) trades with a trailing P/E of 17.5x, which is lower than the industry average of 25.7x. While WVVI might seem like an attractive stock to buy, it is important to understand the assumptions behind the P/E ratio before you make any investment decisions. Today, I will explain what the P/E ratio is as well as what you should look out for when using it.

### Breaking down the P/E ratio

The P/E ratio is a popular ratio used in relative valuation since earnings power is a key driver of investment value. It compares a stock’s price per share to the stock’s earnings per share. A more intuitive way of understanding the P/E ratio is to think of it as how much investors are paying for each dollar of the company’s earnings.

P/E Calculation for WVVI

Price-Earnings Ratio = Price per share ÷ Earnings per share

WVVI Price-Earnings Ratio = \$8 ÷ \$0.456 = 17.5x

On its own, the P/E ratio doesn’t tell you much; however, it becomes extremely useful when you compare it with other similar companies. We want to compare the stock’s P/E ratio to the average of companies that have similar characteristics as WVVI, such as size and country of operation. A quick method of creating a peer group is to use companies in the same industry, which is what I will do. WVVI’s P/E of 17.5 is lower than its industry peers (25.7), which implies that each dollar of WVVI’s earnings is being undervalued by investors. This multiple is a median of profitable companies of 24 Beverage companies in US including Rocky Mountain International, Hat Trick Beverage and Keurig Dr Pepper. You can think of it like this: the market is suggesting that WVVI is a weaker business than the average comparable company.

### A few caveats

However, it is important to note that this conclusion is based on two key assumptions. Firstly, our peer group contains companies that are similar to WVVI. If this isn’t the case, the difference in P/E could be due to other factors. For example, if you compared higher growth firms with WVVI, then its P/E would naturally be lower since investors would reward its peers’ higher growth with a higher price. The second assumption that must hold true is that the stocks we are comparing WVVI to are fairly valued by the market. If this is violated, WVVI’s P/E may be lower than its peers as they are actually overvalued by investors.

### What this means for you:

Since you may have already conducted your due diligence on WVVI, the undervaluation of the stock may mean it is a good time to top up on your current holdings. But at the end of the day, keep in mind that relative valuation relies heavily on critical assumptions I’ve outlined above. Remember that basing your investment decision off one metric alone is certainly not sufficient. There are many things I have not taken into account in this article and the PE ratio is very one-dimensional. If you have not done so already, I highly recommend you to complete your research by taking a look at the following:

1. Future Outlook: What are well-informed industry analysts predicting for WVVI’s future growth? Take a look at our free research report of analyst consensus for WVVI’s outlook.
2. Past Track Record: Has WVVI been consistently performing well irrespective of the ups and downs in the market? Go into more detail in the past performance analysis and take a look at the free visual representations of WVVI’s historicals for more clarity.
3. Other High-Performing Stocks: Are there other stocks that provide better prospects with proven track records? Explore our free list of these great stocks here.

To help readers see past the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price-sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned. For errors that warrant correction please contact the editor at editorial-team@simplywallst.com.