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Williams-Sonoma, Inc. Launches The One Registry Collective

Williams-Sonoma, Inc. Launches The One Registry Collective allowing customers to register for products across the Williams Sonoma, Pottery Barn, West Elm and Pottery Barn Kids brands. (Photo: Business Wire) Multimedia Gallery URL


Customers Will Now Be Able to Register for Gifts From Williams Sonoma, West Elm, Pottery Barn and Pottery Barn Kids Through One Cohesive Gift Registry Program

Williams-Sonoma Inc. (WSM) announced the launch of a first-of-its-kind cross-brand registry program called The One Registry Collective that will allow for gift registrants to build a registry that includes items from Williams Sonoma, West Elm, Pottery Barn and Pottery Barn Kids all in one place.

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When a registrant or gift giver views a registry from The One Registry Collective, all items selected by the recipient from the Williams-Sonoma, Inc. portfolio of brands will be shown together. The items will be grouped by brand and sorted by categories within each brand allowing gift givers to easily shop for various parts of the recipients’ home.

“Our family of brands allows us to service our customers throughout the various stages of their life. Whether you are registering for a wedding, a baby, a housewarming or any holiday, building a gift registry with The One Registry Collective will allow customers to create the home of their dreams,” said Laura Alber, CEO of Williams-Sonoma, Inc.

Customers that are already registered with Williams Sonoma, West Elm, Pottery Barn or Pottery Barn Kids will be able to benefit from the new offerings provided by The One Registry Collective by easily adding products from the other participating brands to existing registries. Additions to any registry can be made in-store, online, or through the mobile applications offered by the brands.

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Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing distinct merchandise strategies — Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams Sonoma Home, Rejuvenation, and Mark and Graham — are marketed through e-commerce websites, direct-mail catalogs and retail stores. These brands are also part of The Key Rewards, our free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, offer international shipping to customers worldwide, and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico and South Korea, as well as e-commerce websites in certain locations. In 2017, we acquired Outward, Inc., a 3-D imaging and augmented reality platform for the home furnishings and décor industry.

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