SAN FRANCISCO--(BUSINESS WIRE)--
Collaboration Expands to Include Entertaining and Home Décor Pieces Inspired by Aerin’s Love of Global Travel
Williams Sonoma and Williams Sonoma Home, members of the Williams-Sonoma, Inc. (WSM) portfolio of brands, announced today the expansion of the successful collaboration with luxury lifestyle brand AERIN, founded by Aerin Lauder. The new assortment will feature a collection of over 125 products from both Williams Sonoma and Williams Sonoma Home ranging from tableware, entertaining and home décor to lighting bedding and outdoor textiles.
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Inspired by Aerin’s love of travel, the products featured in the collection are an homage to her favorite European destinations. The new Seville tableware cultivates a colorful table with botanical plates, bowls and serveware inspired by the city’s lush gardens. New textiles, décor items and bedding capture the feeling of a sunny Mediterranean getaway and incorporate blue tones to reflect the sea and sky with touches of yellow, green, and sun-drenched neutrals. The collaboration brings the vacation experience to the home all year round and perfectly reflects Aerin’s philosophy that beautiful living should be effortless.
“Travel is a constant source of inspiration for me personally and professionally. I love capturing the lifestyles and colors that I experience around the world and translating them into my collections,” said Aerin Lauder. “This new assortment evokes a casual yet elegant sensibility, and we hope it provides customers with the opportunity to easily mix and match the vibrant patterns and colors to create beautiful and effortless environments.”
The AERIN Collection will be available at all Williams Sonoma and Williams Sonoma Home retail locations and at www.williams-sonoma.com and www.wshome.com, with select pieces available exclusively online.
To learn more about the collection, please visit: www.williams-sonoma.com/aerin
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williamssonoma.com and the Williams Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma can also be found on Facebook, Instagram, Twitter, Pinterest and YouTube. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.
AERIN is a global luxury lifestyle brand inspired by the signature style of its founder, Aerin Lauder. Based on the premise that living beautifully should be effortless, the brand develops curated collections in the worlds of beauty, fashion accessories, and home décor. With a passion for entertaining, art, travel, fashion and design, Aerin’s own lifestyle serves as a focal point of inspiration for the brand. Classic, but always with a modern point of view, every piece is created to make life more beautiful with a sense of ease and refinement. Visit Aerin.com for more information.